Happiness Fresh From The Factory Analysis
Anthony Taylor
Dr. Price
ENGWR 300
23 September 2010
Happiness Fresh From the Factory
The product of interest within this advertisement is clearly an alcoholic beverage; more specifically, a concoction of bourbon manufactured by Maker’s Mark. Emphasized in a black backround, the bourbon exudes an aesthetically pleasing hue of amber housed within a carefully engineered glass bottle labeled by the Maker’s Mark Company. As an attempt to captivate the essence of this bottle of liquor, a quote to the left reads: “Your Bourbon has a great body and fine character, I wish the same could be said for my girlfriend.” It is noticeable that the words “great body” and “I wish” are typed in a font relatively larger than the rest of the words composing this statement. Another important detail pertaining to this advertisement is the almost subliminal reflection of the bottle of bourbon. The reflection represents a very nicely toned mid-section of an attractive female, highlighting her busty curves as an indication of her “top shelf quality” exquisiteness.
A simple analysis of this advertisement above quickly points out various emotional appeals that are being …show more content…
Alcohol puts a risk on the proper functioning of society entirely. In fact, according to the Marin Institute, “More than 1,700 college students in the U.S. are killed each year—about 4.65 a day—as a result of alcohol-related injuries.” It certainly must be difficult for companies to sell a dangerous drug that is extremely hazardous to a persons’ health and well-being. Alcohol is the leading cause of teenage accidents on the road. Certainly alcohol can guide people to enjoyment through socializing more comfortably; however, the risks and dangers of alcohol are what should be emphasized by these advertising companies and not the false promises that this substance stands
Dr. Price
ENGWR 300
23 September 2010
Happiness Fresh From the Factory
The product of interest within this advertisement is clearly an alcoholic beverage; more specifically, a concoction of bourbon manufactured by Maker’s Mark. Emphasized in a black backround, the bourbon exudes an aesthetically pleasing hue of amber housed within a carefully engineered glass bottle labeled by the Maker’s Mark Company. As an attempt to captivate the essence of this bottle of liquor, a quote to the left reads: “Your Bourbon has a great body and fine character, I wish the same could be said for my girlfriend.” It is noticeable that the words “great body” and “I wish” are typed in a font relatively larger than the rest of the words composing this statement. Another important detail pertaining to this advertisement is the almost subliminal reflection of the bottle of bourbon. The reflection represents a very nicely toned mid-section of an attractive female, highlighting her busty curves as an indication of her “top shelf quality” exquisiteness.
A simple analysis of this advertisement above quickly points out various emotional appeals that are being …show more content…
Alcohol puts a risk on the proper functioning of society entirely. In fact, according to the Marin Institute, “More than 1,700 college students in the U.S. are killed each year—about 4.65 a day—as a result of alcohol-related injuries.” It certainly must be difficult for companies to sell a dangerous drug that is extremely hazardous to a persons’ health and well-being. Alcohol is the leading cause of teenage accidents on the road. Certainly alcohol can guide people to enjoyment through socializing more comfortably; however, the risks and dangers of alcohol are what should be emphasized by these advertising companies and not the false promises that this substance stands