Haier Analysis

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Introduction to the Haier Group

Haier was established in 1984 in Qingdao China which is the world's fourth largest white goods manufacturer . Now There are more than 6 million employs in the worldwide. Haier set up a 29 in the global manufacturing base, eight comprehensive research development centers and 19 overseas trading companies. Haier CEO Zhang established under the guidance of brand strategy, has the implementation of brand strategy and diversification strategy and internationalization strategy, the end of 2005, Haier entered the fourth stage of development strategy - global brand strategy stage. Business for 25 years of hard efforts, so that the Haier brand in the world-wide reputation has increased significantly.  In 2009, Haier brand value up to 81.2 billion, since 2002, Haier brand value for 8 consecutive years ranked the most valuable Chinese brand list. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration products was named in 19 Chinese famous brand, which Haier refrigerators, washing machines AQSIQ also world famous as the first batch of China.  Haier actively fulfill their social responsibilities, aided by 129 Hope primary schools, 212 sets produced animated children's science and education, "Haier Brothers", is the 2008 Beijing Olympic Games, the only white goods sponsor. In 2010, Haier entered the implementation of the first five years of global brand strategy.Haier will continue to promote the "creation of resources, reputation of the world," the entrepreneurial spirit and "one single one, quick, decisive victory" style of work, further promoting the information process reengineering, human single one of the autonomous body as a fulcrum, through the " actual situation under the network with zero inventory supply-demand "business model innovation, and strive to build a system to meet the dynamic needs of users, as always, users innovate, create your own world...
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