2. Title page
3. Request For Proposal (REP)/ Letter of Authorization/Letter of Acceptance / Letter of Transmittal
5. Table of Contents
6. Executive Summery:
The proposal should begin with a summary of the major points from each of the sections, presenting an overview of the entire proposal.
6. Background: The background to the problem, including the environmental context should be discussed. 7. Problem, Definition / Objectives of the Research :
Normally a statement of the problem, including the specific components, should be presented. If the statement has not been developed (as in the case of problem identification research) the objectives of the research project should be clearly specified. 8. Approach to the problem:
At a minimum, a review of the academic and trade literature should be presents, along with some kind of an analytical model ( concise description of industry profile, firm profile and goods/serves profile can be included here) If research question, hypothesis and factors influencing the research design have been identified, then these should be included in the proposal. 9. Research Design:
The research design adopted, whether exploratory, descriptive, or casual, should be specified, Information should be provided on the following component. Kind of information to be obtained
Source of Data (Primary Sources and Secondary Sources)
Methods of collecting the primary date (FGD, depth interviews, Observation, Survey, experimental design) Method of administering the questionnaire (mail, telephone, and personal interview) Scaling techniques
Nature of the questionnaire (type of question asked, length, average interviewing time) Sample plan and sample size
10. Field Work /Data Collections:
The proposal should discuss how the data will be collected and who will collect it
11. Data Analysis :
The kind of data analysis that will be conducted (Simple tabulation, univariate analysis, multivariate analysis)...