Gucci Group Code of Business Practices

Topics: Business ethics, Ethics, Management Pages: 22 (6308 words) Published: October 4, 2010
Code of Business Practices Ethics Guide




1 Introduction from Robert B Polet, President and C.E.O. of Gucci Group 2 Business Ethics in Practice Shared principles Shared responsibilities 3 Group Commitments Rules of Conduct Colleagues and Employees Customers and Consumers Shareholders Business Partners Environment and the Communities 4 Implementation and Follow-up 5 Applying the Code of Business Practices 6 Contacts

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Gucci Group, the third largest luxury group in the world, provides excitement and glamour that attracts a broad-based audience – thanks of course, to its young, creative, and edgy designers. Its appeal is spread across ages, genders and nationalities.


Our Commitment I hope that this Code of Conduct will answer your questions about ethical business practices. This Code outlines the rules of conduct that we all have to follow in our daily business practices. It clearly expresses our wish to combine long-term economic performance with fair and honest business practices towards our partners and the environment in which we operate. I know you will join me in making a commitment to ethical behaviour in order to encourage even greater growth and respect from our Group. All the Best, Robert Polet

Robert B Polet President, Chief Executive Officer and Chairman of the Management Board

As Gucci Group employees, we are all aware of our duty to protect the legacy of our heritage brands such as Gucci, Yves Saint Laurent, Boucheron and Balenciaga, while fostering the growth of our brands such as Bottega Veneta, Stella McCartney, Alexander McQueen and Sergio Rossi. Our Reputation Our brands deserve their reputations for excellence not only because of their contributions to the world of fashion and luxury goods, but also because of their respect for sound business practices. To honor the strength and history of Gucci Group, it is critical that each of us acts with the utmost integrity, honesty and fairness in all we do. Only by acting consistently will we be able to protect the unique reputation which distinguishes our Group today. Our Code of Business Practices At Gucci Group we have decided to implement a Code of Business Practices, and to reflect both our businesses and the changing business environment. Each one of us has a responsibility to ensure the growth and prosperity of the Group by operating in an ethical manner with each other, our partners and our shareholders.



Gucci Group is committed to behaving responsibly and with integrity in all circumstances. An unswerving ethical approach to conducting business is critical to ensure a company’s long-term survival.

Business Ethics in Practice

Our Code of Business Practices is based on a number of international standards: The United Nations Universal Declaration of Human Rights and the European Convention on Human Rights International Labour Organisation conventions 29, 105, 138, and 182 (child labour and forced labour), 155 and 120 (occupational safety and health, and hygiene). 111 (discrimination), 100 (equal remuneration), 87 and 89 (freedom of association and the right to organise and collective bargaining) The OECD guidelines for multinational enterprises The United Nations Convention on the Rights of Children Gucci Group shares the general philosophy and the principles contained in the above texts

Shared principles Success and long-term growth in our markets depend on the confidence of our customers, employees, shareholders, business partners and local communities. Such confidence is built up gradually. It has to be earned day after day. In the business world, ethics may take numerous and even contradictory appearances. This is especially true for a company such as ours that operates in virtually all continents of the world, in countries...
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