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Group 3
Strategic
Management

SHELL
Group 3

SHELL

CHANDRAN
PBS 1312081 KARTHIA KUMAR
PBS 1311215
LOKE WAI TENG @ Ivy
PBS 1321254
NOOR DASRAFEEZAL
PBS 1312083
ARWIDAH
PBS 1311116
LEE VOON CHIEN
PBS 1311225
GOH JING WEI
PBS 1311067

OUTLINE
1. INTODUCTION
2. PESTLE ANALYSIS
3. EFE MATRIX
4. IFE MATRIX
5. IE MATRIX
6. CONCLUSION
7. REFERENCES

INTRODUCTION
• Shell, one of the world’s largest and most profitable multinational companies.
• Shell is a global group of energy and petrochemical companies. Its aim is to meet the energy needs of society in ways that are economically, socially and environmentally viable, now and in the future.
• HQ are in Netherlands, and the parent company of the Shell group is Royal
Dutch Shell plc, which is incorporated in England and Wales.

INTRODUCTION
Global and Challenge
• Building an energy system that produce more energy with less CO2

- Building a responsible energy future
- more sustainable transport
- cleaner fuel for power
- more upstream oil
- Responsible operations
- environmental impact
- personal and process safety

INTRODUCTION
STRATEGIC TOOLS USAGE
STRATEGIC TOOLS

PURPOSE

PESTLE ANALYSIS

to scan the organization 's external macro environment.

EFE (EXTERNAL
FACTOR
EVALUATION)
MATRIX

to evaluate firm’s internal environment and to reveal its strengths as well as weaknesses

IFE (INTERNAL
FACTOR
EVALUATION)
MATRIX

to examine company’s external environment and to identify the available opportunities and threat

IE MATRIX

to analyze the current position of the divisions and suggest the strategies for the future for the better results.

PESTLE ANALYSIS


This analysis provides a holistic view of any country from historical current and future.
This analysis on critical, current and future is presented through detail is called SCPT. means (strengths, challenges, prospects, and threats)








Political factors
Economic factors
Socio cultural factors
Technological factors
Legal factors
Environmental factors



References: 1. Royal Dutch Shell Plc Annual Review and Summary Financial Statements 2008 2. Royal Dutch Shell Plc Sustainability Report 2008 3. Fred R. David, Strategic Management concepts and cases, 2007, 11th Edition, Pearson Education International

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