Group 2
Bharti Airtel
Group 2
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Ashish Dubey
Dibyashree Mohanty
Akshay Shetty
Preeti Basu
Anshul Kumar
Ashish Kumar
Mudit Arora
Nikhil Kumar
Rahul Sangtani
Tribhuvan Sharma
Puja Katare
Vision, Mission and Values..
VISION
MISSION
VALUES
By 2015 Airtel will be the most loved brand, enriching the lives of millions “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
• Empowering People
• Being Flexible
• Making it Happen
• Openness and transparency • Creating Positive Impact
Company Background…
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Established in 1995 by Sunil Bharti Mittal, currently the
Chairman and MD of Airtel
Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprise
Bharti Airtel Limited, (commonly known as Airtel), is India’s largest integrated and the first private telecom services provider with services in all the telecom circles
Bharti Airtel is structured into three strategic business units Mobile services, Telemedia services, Enterprise services and
Digital TV services
The mobile business provides mobile & fixed wireless services using GSM technology
Mergers and Acquisitions..
Rebranding…
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On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case.
Designed by London-based brand agency.
Signature Tune
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The signature tune of Airtel is composed by Indian musician A.
R. Rahman.
The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads.
PEST Analysis
POLITICAL FACTORS
• Regulatory bodies – DoT & TRAI
• Mobile number portability introduced in January 2011
• Lack of Transparency in Spectrum &
License Allocation
SOCIAL FACTORS
•Customers notion regarding brand and status symbol
• Cost factor is major concern to
Group 2
•
•
•
•
•
•
•
•
•
•
•
Ashish Dubey
Dibyashree Mohanty
Akshay Shetty
Preeti Basu
Anshul Kumar
Ashish Kumar
Mudit Arora
Nikhil Kumar
Rahul Sangtani
Tribhuvan Sharma
Puja Katare
Vision, Mission and Values..
VISION
MISSION
VALUES
By 2015 Airtel will be the most loved brand, enriching the lives of millions “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
• Empowering People
• Being Flexible
• Making it Happen
• Openness and transparency • Creating Positive Impact
Company Background…
•
•
•
•
•
Established in 1995 by Sunil Bharti Mittal, currently the
Chairman and MD of Airtel
Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprise
Bharti Airtel Limited, (commonly known as Airtel), is India’s largest integrated and the first private telecom services provider with services in all the telecom circles
Bharti Airtel is structured into three strategic business units Mobile services, Telemedia services, Enterprise services and
Digital TV services
The mobile business provides mobile & fixed wireless services using GSM technology
Mergers and Acquisitions..
Rebranding…
•
On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case.
Designed by London-based brand agency.
Signature Tune
•
•
The signature tune of Airtel is composed by Indian musician A.
R. Rahman.
The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads.
PEST Analysis
POLITICAL FACTORS
• Regulatory bodies – DoT & TRAI
• Mobile number portability introduced in January 2011
• Lack of Transparency in Spectrum &
License Allocation
SOCIAL FACTORS
•Customers notion regarding brand and status symbol
• Cost factor is major concern to