Green Marketing

Topics: Environmentalism, Marketing, Environment Pages: 3 (435 words) Published: July 21, 2013
Title Proposal Form
RESEARCH TOPIC/TITLE:
“GREEN MARKETING AND CUSTOMER’S BUYING BEHAVIOR AMONG SELECTED FOOD ESTABLISHMENTS IN PANABO CITY”

A. Descriptive of the Project
1. Rationale:

As today’s consumer become more and more conscious of natural products. Businesses are beginning to modify their own thoughts and behavior in an attempt to satisfy the concerns of the consumers. Consumers now have worries about the future of the world that affects their buying decision making and as results of this mostly prefer environmentally friendly products but still satisfy their desires. Environmental and environmental awareness are the concerns why the green marketing emerged. Green marketing is becoming more important to businesses because of consumer’s genuine concerns about limited resources on earth.

Hence, the study regarding green marketing and customers buying behavior among selected food establishments in Panabo City has been made and formulated. It aims to give information about the effect of green marketing to customers buying behavior.

2. Objectives of the study

3.1 General:
Generally, this study aims to determine the influence of green marketing to customers buying behavior among selected establishments in Panabo City.

2.1 Specific:
Specifically the study seeks to answer the level of green marketing in terms of green awareness, green price, green product features and green promotion among selected establishments in Panabo City and the level of customers buying behavior indicating the factors affecting their buying decision. The study also seeks to answer if there is a significant relationship between the green marketing and customers buying behavior among selected establishments in Panabo City.

3. Conceptual Framework
This study is anchored on the theory of Uydaci (2002), that green marketing develops goods that can appeal to the consumers buying decision, reasonably affordable prices and environment-friendly...
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