Greatest Movie Ever Sold

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Ryan Anderson
Product Placement Assignment
2/3/2013
Greatest Movie Ever Sold
In this movie, Morgan Spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. Whether people are turned on or off by this film, it should help viewers gain knowledge on the reality of today’s society at large. The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what Morgan Spurlock had to achieve in order to make the Greatest Movie Ever Sold.

Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. There wasn’t one distinct process Morgan had to overcome to find sponsors. First and foremost, Spurlock had to get these sponsors to listen to his sales pitch. During these meetings, Morgan had many ideas in regards to how each brand would be used in the film. For example, POM Wonderful was the biggest investor in the film, which gave them a lot of attention including the headline of the film. Also, their executives shut down Morgan’s ideas and came up with the competitor approach with Minute Maid. Also, he had the idea of having actual commercials inside of this movie, which was appealing to many of these sponsors. I think these brands wanted to be in this movie because it’s different than the average film and it was significantly cheaper. Also, I think it was important that many of these sponsors had a say in some of the decisions regarding brand positioning. Some of the sponsors include POM Wonderful, Sheetz, Merill, Mane N’Tail, Mini Cooper, Jet Blue, Hyatt, and Old Navy. There were many brands that rejected opportunity to invest in the film such as Nissan, Volks Wagon, and Nintendo. I think these brands turned down the movie because they didn’t want...
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