granada ppt

Good morning members of the jury,
We are team Granada from spjimr. We are Harshil, Karan and Rakesh.
Let us begin by identifying the problems that plague company X’s operations in country Y. Despite being a leading operator in the country and investing substantial amounts in to digital infrastructure, company X faces the following problems which are categorized into 4 major points –

1. Stagnant operational efficiency
2. Declining market share
3. High churn rate
4. Low information integration levels
Company X is facing decreasing profit margins from 30% to 22% despite having extensive investments in data warehouses, operational data stores, data marts and BI applications.
An increase in market players in the country has seen the operators share fall from 40% to 30%.
The company is also grappling with the problem dissatisfied customers taking to social media to express their concerns.
In the wake of these issues, the company’s management feels that a key reason for this is low integration levels of information that is generated by its systems.

We feel that the need to increase information integration levels within the organization can be categorized into the following 4 –
1. Better segmenting and targeting
2. Ability to take proactive steps
3. Improved customer service levels
4. Ability to impose competitive advantage
By harnessing the information within the organization, the company can analyse usage patterns among its customers and identify unique segments within its customer base. It can use this information to offer tailor-made service plans to attract customers and increase satisfaction levels.
Improved integration of information will also allow the company to take proactive steps in identifying potentially dissatisfied customers through usage pattern. It can use this information to identify influential customers through their presence on social media channels and take timely action in addressing their concerns to