Google in January 2010

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INTRODUCTION

As you know, Google’s mission is to organize the world’s information and make it universally accessible and useful. According to the Merriam-Webster dictionary, information is defined as “the communication or reception of knowledge or intelligence.” This makes Google’s mission extremely broad which leaves a tremendous amount of room for creativity and innovation that has resulted in great success to date. The company has gone from strictly a search engine to a multi-faceted information and communication company offering such products and services as email, a mobile operating system, a web browser, and cloud applications. All of these changes have been consistent with the mission of the company and shows the range of possibilities that fall under its umbrella. With the expansion of these products and services along with over 65% and 90% of U.S. and international search market share, respectively, Google’s revenue has skyrocketed as advertisers have realized that the company is the clear-cut leader. Today, information is everywhere, but it is the ways that it is organized and accessed that separate successful innovations from ones that fail. As the next chapter of Google begins, what is the best way to proceed in order to keep this tremendous momentum going?

RECOMMENDATION SUMMARY

Google’s primary strengths are creating innovative and easy-to-use applications and its massive user-base that has the company engrained into their internet psyche so much that Google has become a verb in modern culture. These strengths are inter-related and result in the company being extremely attractive to advertisers. The main conclusion from these strengths is that Google has the ability to innovate in a way that users find attractive, and since their existing user base is so large, these innovations usually catch on quickly. With these innovations come additional sources of ad revenue which is the company’s primary revenue source. Therefore, my recommendation...
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