Godrej Interio Structure Training

Topics: Strategic management, Ardeshir Godrej, Parsis Pages: 57 (13421 words) Published: April 11, 2012
(Parent Company)
One of the largest privately-held diversified industrial corporations in India, the Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar at Vikhroli in Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world.

INCORPORATION: Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.

SALES: Fiscal Year 2010-11: Rs. 58 billion (US$ 1.2 billion) Combined Sales of the Company and its major subsidiaries and affiliates, for FY 2010-11: Rs. 150 billion (US$ 3 billion)

Chairman & Managing Director: JAMSHYD N. GODREJ Executive Directors: Phiroze D. Lam Kyamas A. Palia Vijay M. Crishna Anil G. Verma Navroze J. Godrej Non Executive Directors: Adi B. Godrej Nadir B. Godrej Fali P. Sarkari

Kavas N. Petigara Pradip P. Shah

Anita Ramachandran


Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one- fourth of the Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust.

BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ INTERIO) · · · · · MUMBAI, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur, Lucknow CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam KOLKATA, Bhubaneswar, Guwahati, Ranchi, Patna The Company has a network of Company-operated GODREJ INTERIO Retail Stores, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Colombo (Sri Lanka), The Netherlands, Sharjah (UAE), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).


EMPLOYEES 11,000 (including 2,000 in Sales and Service)

BANKERS Central Bank of India, Union Bank of India, Citibank N.A., ICICI Bank Ltd., State Bank of Patiala, Axis Bank Ltd., HDFC Bank Ltd., Export-Import Bank of India STATUTORY AUDITORS KALYANIWALLA & MISTRY, Chartered Accountants



Godrej & Boyce Mfg. Co. Ltd. is a company founded by Mr. Ardeshir Burjorji Godrej in 1897. One of the first products to be manufactured was Locks. This was followed by many other products from Safes, Storwel, Refrigerators, Office Furniture, to Precision Fabrications, Machine Tools and Forklift Trucks.

G&B is a Public Ltd. company and Investors profile is as follows: a) Godrej family members have 49.47% stake, b)Godrej Investments Pvt. Ltd. has 26.77% stake and c) Public Charitable Trust has 23.76% stake.

Structurally it is organized into multiple divisions based upon the customer segments it caters to as well as the products manufactured. Godrej Interio (GI) is one of its larger divisions that provide furniture and turnkey interior solutions for home and office spaces

GI currently has 13 product lines which cater to the needs of home and institutional customers. In most of the product lines GI has excellent customizable offerings besides standard products. The ratio of sales of institutional products to home products is 70:30. These products are sold through 20 branches and 827 channel partners across the country, which offer sales, service and product installation. The ratio of direct customers to channel customers is approximately 35:65.

The mass manufacturing facilities...
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