Over several decades, there are several forces and rapid change in worldwide businesses which have been driven companies around the world attempting to survive in this uncontrollable changing.
Such factors are tariff reduction, non-tariff barrier, free trade agreement, maturity in domestic market, threat from worldwide competitors and the rise of newly industrializing counties (NICs) such as Thailand, Hong Kong, Taiwan and so on where able to back up for sophisticated manufacturing operations with low labor costs. These examples force worldwide companies to act more and more globally in order to be able to stay in the high competitive level in the rapidly change in global businesses and also to exploit the benefits from globalization.
Consequently, many companies have come up with several global strategies. Currently, many worldwide companies being enjoy the benefits through their global strategies. However, to success in the global markets only good global strategies are not adequate; balancing a degree of using global strategies is also importance. This is because local culture and taste are significant factors which cannot be ignored.
There is undisputed that Japanese companies are good examples for worldwide companies to benchmark the way they doing business globally. Japanese companies always come up with the effective global strategies and eventually can conquer many western markets and also US markets.
This report will mainly focus on Sony Corporation which has been successful over several decades to exploit the benefits from globalization. The example of their global strategies and benefits which they have exploited from those strategies will be discussed in this paper.
To success in developing global strategy, understanding the meaning of globalization is a significant requirement for every company. The term “globalization” describes the increased mobility of goods,... [continues]
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