Global Plan Qb House- Expansion to the United States of America

Global Plan
QB House- Expansion to the United States of America

Global Plan
QB House- Expansion to the United States of America
8/21/2011

BUS548 – International Business

Table of Contents

Phase One: Planning the Global Business Enterprise A. Identifying Global Business Opportunities…………………………………..3 B. Analyzing International Competitors………………………………………...4 C. Assessing the Economic-Geographic Environment………………………….5 D. Assessing the Social-Cultural Environment………………………………….7 E. Assessing the Political-Legal Environment…………………………………..8

Phase Two: Organizing for International Business Activities A. Selecting a Global Company Structure………………………………………9 B. Financing Sources for Global Business Operations………………………….10 C. Creating a Global Management Information System………………………...12 D. Identifying Human Resources for Global Business Activities……………….13 E. Managing the International, Financial, and Business Risks…………………..14

Phase Three: Implementing the Global Marketing Plan A. Product and Target Market Planning for Foreign Markets…………………...16 B. Designing a Global Distribution Strategy…………………………………….17 C. Planning a Global Promotion Strategy……………………………………….18 D. Selecting an International Pricing Strategy…………………………………..21

Phase Four: Controlling Global Business Activities A. Determining Financial Results……………………………………………….22 B. Measuring International Business Success…………………………………...23

APPENDIX 1- Cultural Dimensions........................................................................26
APPENDIX 2- Global Company Structure Chart.................................................26
APPENDIX 3- US Consumers Who Own a Smart Phone......................................27
APPENDIX 4- QB House Survey…………………………………………………..27

Identifying Global Business Opportunities
When it comes to identifying global business opportunities Quick Beauty

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