Global Crossing Management

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Global Crossing Management 1

Global Crossing Management

Mary Adams


April 6, 2010

Global Crossing Management 2

Global Crossing Management

Global Crossing was founded in 1997 by Gary Winnick. They reported $3.8 billion in

revenue and $1.9 billion in losses in 2000. Global Crossing is a leading global IP solutions

provider. Global Crossing has developed the world’s first integrated global IP-based network,

according to the About Global Crossing article (2010). The management of Global Crossing

began the company by using all four functions of management. The planning function of

management was the beginning of turning an idea into a success.

According to University of Phoenix Week Two reading Planning and Strategic

Management (2010), “Planning is the conscious, systematic process of making decisions about

goals and activities that an individual, group, work unit, or organization will pursue in the

future.” There are six steps in the planning process that Global Crossing had to use in order to

plan for the company’s future. The first step in the planning process is a situational analysis. A

situation analysis is when past events are studied, current conditions are examined, and future

trends are forecasted. The second step in the planning process is developing alternative goals and

plans. Goals should be specific, measurable, attainable, relevant, and time-bound. The third step

in the planning process is evaluating goals and plans. Management should evaluate the effects of

Global Crossing Management 3

the goals and plans, prioritize goals, and consider implications. The fourth step in the planning

process is selecting the goals and plans that are the most appropriate. This will lead to a written

set of goals and plans. The fifth step in the planning process is implementing the plans.

Implementing the plan requires all managers and employees to understand the plan and to be

motivated to implement the plan. The sixth step in the planning process is monitoring and

controlling. Monitoring and controlling is necessary in determining if the plan is successful.

According to About Global Crossing (2010), some of the Global Crossing management’s plans

were to provide telecommunications, deliver services globally, and employ a team of dedicated


Many different factors influence Global Crossing’s strategic, tactical, operational, and

contingency planning. Some of those factors are Global Crossing’s management’s strengths and

weaknesses. A strong management can work well together to develop strategic, tactical,

operational, and contingency plans. However, if the management team is weak, the strategic,

tactical, operational, and contingency plans may also be weak. The economy is another factor

that can influence Global Crossing’s strategic, tactical, operational, and contingency planning.

The plans may need to be different when the economy is good than when the economy is bad.

Global Crossing Management 4

Scandals within the company is a factor that can influence strategic, tactical, operational, and

contingency planning at Global Crossing. Scandals can affect trust between employees and

managers as well as affect the trust that the consumers have in the company.

Global Crossing has had some scandals that have influenced management planning.

These scandals have brought about legal issues, ethic issues, and corporate social responsibility

issues for Global Crossing and the future of Global Crossing. Ackman (2002) stated that Global

Crossing faced issues in 2002 when...
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