Global Crossing Management
April 6, 2010
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Global Crossing Management
Global Crossing was founded in 1997 by Gary Winnick. They reported $3.8 billion in
revenue and $1.9 billion in losses in 2000. Global Crossing is a leading global IP solutions
provider. Global Crossing has developed the world’s first integrated global IP-based network,
according to the About Global Crossing article (2010). The management of Global Crossing
began the company by using all four functions of management. The planning function of
management was the beginning of turning an idea into a success.
According to University of Phoenix Week Two reading Planning and Strategic
Management (2010), “Planning is the conscious, systematic process of making decisions about
goals and activities that an individual, group, work unit, or organization will pursue in the
future.” There are six steps in the planning process that Global Crossing had to use in order to
plan for the company’s future. The first step in the planning process is a situational analysis. A
situation analysis is when past events are studied, current conditions are examined, and future
trends are forecasted. The second step in the planning process is developing alternative goals and
plans. Goals should be specific, measurable, attainable, relevant, and time-bound. The third step
in the planning process is evaluating goals and plans. Management should evaluate the effects of
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the goals and plans, prioritize goals, and consider implications. The fourth step in the planning
process is selecting the goals and plans that are the most appropriate. This will lead to a written
set of goals and plans. The fifth step in the planning process is implementing the plans.
Implementing the plan requires all managers and employees to understand the plan and to be
motivated to implement the plan. The sixth step in the planning process is monitoring and
controlling. Monitoring and controlling is necessary in determining if the plan is successful.
According to About Global Crossing (2010), some of the Global Crossing management’s plans
were to provide telecommunications, deliver services globally, and employ a team of dedicated
Many different factors influence Global Crossing’s strategic, tactical, operational, and
contingency planning. Some of those factors are Global Crossing’s management’s strengths and
weaknesses. A strong management can work well together to develop strategic, tactical,
operational, and contingency plans. However, if the management team is weak, the strategic,
tactical, operational, and contingency plans may also be weak. The economy is another factor
that can influence Global Crossing’s strategic, tactical, operational, and contingency planning.
The plans may need to be different when the economy is good than when the economy is bad.
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Scandals within the company is a factor that can influence strategic, tactical, operational, and
contingency planning at Global Crossing. Scandals can affect trust between employees and
managers as well as affect the trust that the consumers have in the company.
Global Crossing has had some scandals that have influenced management planning.
These scandals have brought about legal issues, ethic issues, and corporate social responsibility
issues for Global Crossing and the future of Global Crossing. Ackman (2002) stated that Global
Crossing faced issues in 2002 when...