Glenwood Music Case Summary
Ever since Rachel Hacken was young, she always dreamed of having her own independent music publishing company. With such successful companies like EMI and Sony, she realized that she wouldn’t be content being just another employee, she want be the employer. With her growing knowledge on music publishing, she believes that she is ready to launch my own independent music publishing company called Glenwood Music along with the help of her business partner, Allahna Bruefach. Below is the step-by-step on how they plan to make Glenwood Music a successful music publishing company by touching on subjects such as the business structure, financing and funding, personnel,roles and departments, 1.Business Structure:
Glenwood …show more content…
Rachel Hacken and Allahna Bruefach plan on using the money from their trust funds to pay for the business’ start up costs. The cost for renting the office space is $1,250 a month. Other start-up expenses not included in the rent are furnishing, supplies, paying staff, taxes, applying for a performance rights organization(ASCAP in this case), legal fees, demo costs, promotion, etc. If Glenwood Music does not generate enough income for Hacken and Bruefach to breakeven, then they will look into adding a backer that will receive half or what Hacken and Bruefach will …show more content…
This department will be in charge of writing agreements between the publisher and writers. For an explanation on Glenwood’s publisher-songwriter contract please go to the Legal section. This department will also handle licensing and synchronization, registering new works to PRS and MCPS, dealing with copyright infringement by taking legal action, and anything else relating to legal or copyright issues.
Another department that would be part of Glenwood Music is a social media department. This will only have a few employees, however, is an important part of the company. With many consumers using the Internet as ways to find and download new music, Glenwood Music finds it would be important to showcase online recorded works from its catalog. More on this topic can be found in the Technology section.
Glenwood Music would also hire several song pluggers to get unrecorded songs on Glenwood Music’s catalog recorded. Other staff personnel will include assistants, receptionists and
Glenwood …show more content…
Rachel Hacken and Allahna Bruefach plan on using the money from their trust funds to pay for the business’ start up costs. The cost for renting the office space is $1,250 a month. Other start-up expenses not included in the rent are furnishing, supplies, paying staff, taxes, applying for a performance rights organization(ASCAP in this case), legal fees, demo costs, promotion, etc. If Glenwood Music does not generate enough income for Hacken and Bruefach to breakeven, then they will look into adding a backer that will receive half or what Hacken and Bruefach will …show more content…
This department will be in charge of writing agreements between the publisher and writers. For an explanation on Glenwood’s publisher-songwriter contract please go to the Legal section. This department will also handle licensing and synchronization, registering new works to PRS and MCPS, dealing with copyright infringement by taking legal action, and anything else relating to legal or copyright issues.
Another department that would be part of Glenwood Music is a social media department. This will only have a few employees, however, is an important part of the company. With many consumers using the Internet as ways to find and download new music, Glenwood Music finds it would be important to showcase online recorded works from its catalog. More on this topic can be found in the Technology section.
Glenwood Music would also hire several song pluggers to get unrecorded songs on Glenwood Music’s catalog recorded. Other staff personnel will include assistants, receptionists and