Gillette - a case study
Transcript of Gillette Company Case Study
Case Study:
The Gillette Company design by Dóri Sirály for Prezi
III. Analysis (SWOT Analysis)
Table of Contents:
I. Overview of the Case
II. Problem
III. Analysis (SWOT Analysis)
IV. Conclusion(TOWS-MATRIX)
VI. Recommendation
The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. As well as being first to market, Gillette has also continuously produced products which feature improvements to existing technologies, including 3 bladed disposables and ergonomically superior handle developments, including Sensor, Venus Divine and M3Power. For as long as products remain the only one of their kind available, the 'first mover' can establish loyalty and reputation in its brands before potential competitors get going or catch up. A Brand is thus created. There are risks to being the innovator, however. To be successful, the innovation process has to be conducted thoroughly. This usually involves a great deal of research, and in more than one form.
II. Problem
I. Market Leader and Global Presence
II. Aggressive Advertising and Strong Brand Image
III. Quality and Innovation
STRENGTHS
I. Long Development Life Cycle
II. Relatively Static Market Growth
III. Expensive Brand Maintenance
WEAKNESS
I. Demographic change
II. Changing Societal Attitude
III. Consumer Brand Preference
IV. Demand for High Quality
V. E-commerce way of selling
VI. New Production technology
OPPORTUNITIES
I. Manufacturing Price Increases
II. New Competitors
III. Cloning of Successful Brands
IV. Growth is Substitutes
V. Increasing Buyer Power
VI. Economic Down Turn
THREATS
Evangelista, Geeno P.
Silverio, Kathrina
Verano, Joanna Kaye
Villar, Arsevic
Case Study:
I. Overview of the Case
The Gillette Company has a long history of being 'the first to market...' in its own areas of operation.
As well as being first to market, Gillette has also
Case Study:
The Gillette Company design by Dóri Sirály for Prezi
III. Analysis (SWOT Analysis)
Table of Contents:
I. Overview of the Case
II. Problem
III. Analysis (SWOT Analysis)
IV. Conclusion(TOWS-MATRIX)
VI. Recommendation
The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. As well as being first to market, Gillette has also continuously produced products which feature improvements to existing technologies, including 3 bladed disposables and ergonomically superior handle developments, including Sensor, Venus Divine and M3Power. For as long as products remain the only one of their kind available, the 'first mover' can establish loyalty and reputation in its brands before potential competitors get going or catch up. A Brand is thus created. There are risks to being the innovator, however. To be successful, the innovation process has to be conducted thoroughly. This usually involves a great deal of research, and in more than one form.
II. Problem
I. Market Leader and Global Presence
II. Aggressive Advertising and Strong Brand Image
III. Quality and Innovation
STRENGTHS
I. Long Development Life Cycle
II. Relatively Static Market Growth
III. Expensive Brand Maintenance
WEAKNESS
I. Demographic change
II. Changing Societal Attitude
III. Consumer Brand Preference
IV. Demand for High Quality
V. E-commerce way of selling
VI. New Production technology
OPPORTUNITIES
I. Manufacturing Price Increases
II. New Competitors
III. Cloning of Successful Brands
IV. Growth is Substitutes
V. Increasing Buyer Power
VI. Economic Down Turn
THREATS
Evangelista, Geeno P.
Silverio, Kathrina
Verano, Joanna Kaye
Villar, Arsevic
Case Study:
I. Overview of the Case
The Gillette Company has a long history of being 'the first to market...' in its own areas of operation.
As well as being first to market, Gillette has also