Type of site| Online shopping
Owner| Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena| Launched| 2007|
Alexa rank| 1,481 (August 2012)|
Current status| Online|
Myntra was established by Mukesh Bansal and Sankar Bora in February 2007. The other key members are Ashutosh Lawania, and Vineet Saxena. All of them are IIT/IIM alumni, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners. The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi,Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products. From 2007 to December 2010, Myntra.com was in the business of online demand personalization.  The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses, coasters and many such products with photographs, one-liners and slogans. In three years, Myntra became one of the India’s largest on-demand personalization platform for products and gifts with over a 50% market share  Myntra  offered personalized jerseys of several cricket and football teams such as Team India, IPL teams, national football teams, and Premier League football teams. New business focus and products
Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FILA, John Miller, Indigo Nation etc. to offer a wide range of...