Generation Y Case Study

Topics: Strauss and Howe, Generation Y, Generation X Pages: 4 (1234 words) Published: May 21, 2013
Sociology Research 2


Generation Y: Age of the Millennial's

“Can you imagine young people nowadays making a study of trigonometry for the fun of it? Well I did.” -Clyde Tombaugh.

To say that my generation is one of laziness and one of apathy could very well be true, but to say that we are like your parents and not driving this nation into the future is not. Nowadays in this fast-paced and technologically advanced society we see how much better life has become compared to the decades past. With the constantly evolving medical advances, the new environmentally conscious movements, the progressions in media, in education and in science its hard to look back from the future and say this wasn’t a time of innovations and of plenty. One generation in particular stands out among this time period and its unlike any that have come before it. Its a generation that’s changing things in this world into a new era and its a generation that has shed the ideologies of their baby boomer parents, politicians, marketers, and even their employers to become a force taking the nation by storm. Its my generation, Generation Y, also known as the Millennials.

Experts in this uncertain and certainly unstable economic period of the last few years have been putting Millennials under a microscope to figure out what the future in their hands may hold, how to cater to their needs, and market to them effectively. Generation Y is anyone born roughly between 1977 – 1995. The interesting thing about them is the world they were brought about in that makes them who they are. They were growing up in an age of technological marvels that their parents didn’t have the luxury of experiencing...from ipods, cell phones, plasma televisions, personal computers, internet, GPS devices and social networks they contain an arsenal in which to acquire endless amounts of knowledge, be socially connected and innovate new possibilities for themselves. But with all these expansive elements and...
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