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Generation X And Baby Boomer Generations

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Generation X And Baby Boomer Generations
With approximately 87.5 million individuals of ages 18-29 currently living in the United States, this group, dubbed the Millennial generation, is an extremely strong segment of the population and is one that marketers need to understand, especially if they want to grow their businesses. This Millennial generation is vastly different than the previous Generation X and Baby Boomer generations. How business owners market to this huge segment of the population can make a big difference in their conversion rates.

For example, older marketing strategies often consisted of print media; however, today's Millennials make up the smallest percentage of people who read newspapers or magazines. Millennials not only watch less television but also make up
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