Preview

Cracker Barrel Executive Summary

Powerful Essays
Open Document
Open Document
885 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cracker Barrel Executive Summary
To: Cracker Barrel’s Senior Management
From: Student
Date: September 16, 2013
Subject: Reaching Our Youth, Building a Brighter Future

Cracker Barrel wants to “please people” and continue in its success. Maintaining these will require attracting a more comprehensive customer demographic. As requested, an analysis was conducted on all relevant data. This report reveals an increasing part of the market share that could be targeted by Cracker Barrel’s marketing strategy. The following outline a strategy for getting Generation Y hooked on the Cracker Barrel phenomenon.

Discussion of Findings

Generation Y: The Future
Only 10% of Cracker Barrel patrons are Millennials. This upcoming generation of young people and young families represent a growing part of the market share. In time, they will be the majority of the company’s potential customer base. Cracker Barrel should adjust its marketing strategy to invest in the future.

Millennials’ Home Away from Home: Why Not Cracker Barrel
The younger crowd gets comfortable at Starbucks or Panera with their laptops and coffee, taking advantage of the free WiFi hotspots and collaborative environments. They want to multitask. They want to socialize with their friends. They want to study for their exam or read the Wall Street Journal. Right now they can’t do those things over an “honest-to-goodness home-style meal”, so they’re not going to Cracker Barrel. If they are, they’re not lingering. The company’s mission is to please people. Imagine if Cracker Barrel expanded its marketing strategy to satisfy young people.

Coffee: More Choices
Cracker Barrel Premium Blend Coffee is currently the only coffee option on the menu. This may dissuade coffee lovers from frequenting the establishment. Cracker Barrel could consider contracts with regionally famous coffee roasters. Adding to the choices and quality would tempt younger patrons to try
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing To The Millennials Suzy Menkes Summary
    • 599 Words
    • 3 Pages

    Marketing To The Millennials Suzy Menkes Summary

    A critique of “Marketing to the Millennials” In her essay “Marketing to the Millennials,” Suzy Menkes addresses the subject of marketing for the Millennial group. Menkes believes that the Millennial group provides a huge incline in today’s marketing system, and that the Millennial group is necessary when coming up with marketing strategies. Menkes does this by using detailed terminology from the marketing business. Menkes’ assertion that the Millennial group is important in consumerism is correct, due to the fact that Millennials are a huge group and consume a large amount of marketed goods.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Cracker Barrel Inventory
    • 1271 Words
    • 6 Pages

    Cracker Barrel Inventory

    Many companies have inventory in which they must manage in order to supply the demand of the consumer or customer. Our project is based on the research of Inventory management and how it is applied or used in the Cracker Barrel Restaurant. In this project, we have elected to explain and determine how the company develops its inventory plans to support the products or services they provide to the consumer. On our field research we asked a series of questions to one of Cracker Barrels' Associate Managers Tom Kelly trying to get a general idea of how or what methods they use to manage the company's inventory.…

    • 1271 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Mkt 421 Week 3 Learning Team Submission
    • 629 Words
    • 3 Pages

    Mkt 421 Week 3 Learning Team Submission

    This audience already consumes the company’s’ coffee, but goes elsewhere for their meal plans. This is also an attempt to gain customers from fast food establishments that would like a more upscale dining experience. This experience along with the other things like internet access is what Starbucks offers its customers.…

    • 629 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Whole Foods Executive Summary
    • 2425 Words
    • 10 Pages

    Whole Foods Executive Summary

    Whole Foods is known as “America’s Healthiest Grocery Store.” They are known for this due to their commitment to seek out the finest natural and organic foods available while maintaining the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. (Whole Foods)…

    • 2425 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    cherns sourcing
    • 5075 Words
    • 21 Pages

    cherns sourcing

    The Brewery is a brand all about lifestyle, and we know how important it is to promote the brand in a way that screams hip, vibrant, and now. The target market at The Brewery is people between the ages of 21 and 35. The Brewery is a company, concerned with the upper level and post college market, with the intent of attracting a following of people who will be committed to the brand throughout their…

    • 5075 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Whole Foods Executive Summary
    • 453 Words
    • 2 Pages

    Whole Foods Executive Summary

    Financially Whole Foods Market is faring very well. WFM's has had revenue growth of 1.8% in the last year which has slightly outpaced the industry average of 0.5% over that same period. Along the same lines net operating cash flow has increased to $284.00 million or 22.41% when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of -11.29%. (Lysack 1) The firm also has strong gross profit margins and debt to equity ratios but net profit margins trail the industry average and a quick ratio of .85 is a little weak and may be a cause for future problems as this shows how well a firm can meet its short-term liabilities. Overall WFM is financial stable and set up well for expansion into Italy. Refer to the chart in the appendices, table 1, to…

    • 453 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Brand Extension Marketing Plan
    • 4787 Words
    • 20 Pages

    Brand Extension Marketing Plan

    The following marketing plan forms the basis for the introduction of an innovative new product by Snyder’s-Lance Inc. This analysis allows me to outline the best strategies to follow for the achievement of the company’s strategic goals. “Pretzel Abobodas” will be marketed as a unique flavored pretzel that targets the Hispanic consumer, while striving to reinforce the company’s focus on wanting to penetrate the Hispanic market. The marketing strategies will hopefully enable our company to reach a market size of an estimated 2,000,000 Hispanic Consumers (targeted) with forecasted sales growth prospects of 5% over the next 3 years ($450,000 profits), while satisfying the needs if the unserved market of consumers. Success will be reflected by a sizeable capture of market shares within this market, while strategically positioning the company as a market leader in the salty snacks segments of the industry.…

    • 4787 Words
    • 20 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Old Spice Case Study
    • 473 Words
    • 2 Pages

    Old Spice Case Study

    “Classic” Retain loyal customers “High Endurance” aged 18-35 all, but found difficulty “Red Zone” New demographic Appeal to new demographic which competitors did not use.…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Analysis Of Tim Horton's Cafe And Bake Shop
    • 526 Words
    • 3 Pages

    Analysis Of Tim Horton's Cafe And Bake Shop

    Tim Horton’s current social media strategies are effective; they engage consumers and operate distinct payment methods that appeal to consumers. The company’s social media approaches are exceptionally purposeful and beneficial not only to their consumers but also to their financial profits. However, if the company wanted to enrich their social media tactics, they may value making some small changes. Perhaps, Tim Horton’s can broaden their target consumers; they could accomplish this by appealing to a wider variety of cultures by advertising more multicultural food and beverages. The company can also benefit from targeting a younger audience in their advertisements and specials. Although the target consumer for Tim Horton’s is above eighteen years old, the company may find is valuable to lower this target age, as many individuals under eighteen years old are utilizing social media but are not being appealed to in Tim Horton’s advertisements. By applying these changes, your social media techniques should thrive and your financial profits should…

    • 526 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Tim Horton's
    • 2364 Words
    • 10 Pages

    Tim Horton's

    Tim Hortons marketers must also keep focusing on the potential profitability of Millennials, Generation X and baby boomers. So, we need to be familiar with the straightforward calculations can help us evaluate the profitability:…

    • 2364 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Baby-Boomers Target Audience
    • 495 Words
    • 2 Pages

    Baby-Boomers Target Audience

    MM has a distinct advantage of being the leader in mobile phone sales in 2002. Presumably, Gen Xers played an important role in the company’s success and the nostalgia of returning to the brand that started it all could prove to be an advantage. However, caution should be taken as to not directly target Generation X in advertisements due to their increased need for independence and disdain for stereotypes. Product information will be the biggest obstacle for MM to overcome. Gen Xers are notorious for researching products independently before purchasing and MM will need to be forthcoming with the information they seek (Millennials vs Gen X: How can you adapt to their shopping habbits?,…

    • 495 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Budweiser Strengths And Weaknesses
    • 172 Words
    • 1 Page

    Budweiser Strengths And Weaknesses

    One of the weaknesses of Budweiser is the brand image focuses on tradition and is viewed as “your father’s beer”. Conor Friedersdorf puts it well at the Atlantic when he writes that, "watching Budweiser's Super Bowl commercials on Sunday, I saw an advertisement far more likely to appeal to my grandfather or father than a typical person of my generation (I'm 35), and even less likely to appeal to millennials.” Budweiser is attracting a generation that us millennials do not belong to. With millennials sticking to the newest trends, Budweiser falls off the wagon for them. Craft beers are the new trend and millennials are making it even more popular. Earlier in the paper the market research explained how millennials do not want to drink the beer…

    • 172 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Consumer Research and Promotional Message
    • 855 Words
    • 4 Pages

    Consumer Research and Promotional Message

    This paper will focus on the research and promotional message of teenaged consumers in today’s social market. The current generation of teenagers is referred to as Generation Y or Millennial and is a large portion of the consumer market that attracts companies in gaining large profits. In 2001, according to the National Consumers League (2013), teenagers purchased approximately $172 billion dollars. This generation is described as having the following attitudes and beliefs, they are “tech-savvy: prefers media based communication, family centric: prioritize family over work, achievement oriented: confident and ambitious, team oriented: loyal, committed, involved, inclusive, and attention craving: seeks feedback, guidance, and mentoring (Kane, n.d.). The manner in which Generation Y views their world has a significant impact on the psychology behind their purchasing decisions. In being able to define the wants and needs of this generation, marketers will enhance their profit.…

    • 855 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Heineken US Marketing Audit
    • 5411 Words
    • 26 Pages

    Heineken US Marketing Audit

    Generation Y: born between 1985-2004 and include 79.5 million people. This generation will make up the prime beer drinking age soon and beer companies will be targeting this age bracket.…

    • 5411 Words
    • 26 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Internal External
    • 904 Words
    • 4 Pages

    Internal External

    Consumers today are not as much joyous to cola products as they were before. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age, health concerns become more of a factor when choosing a beverage. To illustrate, some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers, younger consumers—particularly teens and those in their twenties—have less attention spans for products and are more likely to prefer products that seems to be fun and different . Although PepsiCo is the number one seller in carbonated beverages, it lost is market share in 2000 as consumers seek for alternative beverages. As the matter of fact, PepsiCo switches to non-cola products such as bottle-water, ready-to-drink tea and sports drinks. In turn, bottled water gained the market share up to 12.8% in unit sales.…

    • 904 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics