Gender difference in motivation
Kathmandu University School of Management
Gender Difference in Motivation
Influence of gender gap on David McClelland’s Need Theory
Submitted by: Puja Shrestha
12768
BBA 5th Semester ‘A’
Acknowledgement:
First and foremost, I would like to express my special gratitude to our OB Course Instructor Jyoti Regmi for this great opportunity to explore and apply the topics practically that had only been discussed theoretically. Her constant guidance and practical approach to studying through class activities, exercises and case studies has helped us understand each concept in a deeper level.
I express my warm thanks to all the members of the different organizations that helped me complete my study with their valuable information. Without the contribution of employees of following organizations this research would not have been completed:
Growmax saving & credit cooperative
Shree Labh saving & credit cooperative
Artha Bhumi saving & credit cooperative
Tilicho saving & credit cooperative
Janabal saving & credit cooperative
Abstract:
With the presence of modernization and women empowerment, women are participating in the workplace scenario as much as men are nowadays. Gone are the days when women were confined to look after households. Women of today demand for equal respect and opportunity for advancement. With this diversified workforce, it is essential that managers understand the different needs of both the groups as they possess different personality.
Gender stereotypes have a major contribution in shaping the preference of motivational technique. Women, being the caring and nurturing, one desire for interpersonal and friendly relationship in the work environment. Men on the other hand desire for power and competition. However, both the genders are equally determined to set challenging goals and achieve them.
Table of contents:
Introduction ……………………………………………………………….3
Gender Difference in Motivation
Influence of gender gap on David McClelland’s Need Theory
Submitted by: Puja Shrestha
12768
BBA 5th Semester ‘A’
Acknowledgement:
First and foremost, I would like to express my special gratitude to our OB Course Instructor Jyoti Regmi for this great opportunity to explore and apply the topics practically that had only been discussed theoretically. Her constant guidance and practical approach to studying through class activities, exercises and case studies has helped us understand each concept in a deeper level.
I express my warm thanks to all the members of the different organizations that helped me complete my study with their valuable information. Without the contribution of employees of following organizations this research would not have been completed:
Growmax saving & credit cooperative
Shree Labh saving & credit cooperative
Artha Bhumi saving & credit cooperative
Tilicho saving & credit cooperative
Janabal saving & credit cooperative
Abstract:
With the presence of modernization and women empowerment, women are participating in the workplace scenario as much as men are nowadays. Gone are the days when women were confined to look after households. Women of today demand for equal respect and opportunity for advancement. With this diversified workforce, it is essential that managers understand the different needs of both the groups as they possess different personality.
Gender stereotypes have a major contribution in shaping the preference of motivational technique. Women, being the caring and nurturing, one desire for interpersonal and friendly relationship in the work environment. Men on the other hand desire for power and competition. However, both the genders are equally determined to set challenging goals and achieve them.
Table of contents:
Introduction ……………………………………………………………….3
References: 1. McClelland, D. & Burnham, D. H. Power is the great motivator. Harvard Business Review. vol. 73 no 1, 1995. 2. Tamila Arnania-Kepuladze., 2010. Gender stereotypes and gender feature of job motivation: differences or similarity? 3. Renata Vaskova., 2004. Gender difference in performance motivation. Measuring the Quality of Working Life. 4. Psychologists Nick Stead,. 2009. The Effect of Age and Gender on Motivation to Work. 8th Industrial and Organizational Psychology Conference. 5. Frances Burks, Are There Motivational Differences in Genders in the Workplace? Demand Media, 2010. 6. Eisenberg, Martin & Fabes,1996; Ruble & Martin, 1998. 7. http://education-portal.com