Geen It

Topics: Renewable energy, Carbon dioxide, Greenhouse gas Pages: 5 (1642 words) Published: March 4, 2013
Green Information Strategy for Good Corporation

Steven Widjaja
Binus Business School

Green Information Strategy for Good Corporation
I. Background
Recent issues have shown that the growth of the technologies among companies have brought the world facing the biggest problem of all; Global Warming. According to, “Global Warming is the term used to describe a gradual increase in the average temperature of the Earth's atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate”. There are several effects which global warming can causes such as glaziers are melting and sea levels are raising. To encounter these problems, scientists all over the world start to seek for how to stop the global warming. In fact, all of these problems which mentioned above are basically from the technologies which implemented in companies. In the recent days, companies invest billions of money in technologies such as database management system in order to compete in the market. We can take one of the examples which companies really contribute in the global warming like Facebook. As refer to in 2011; here’s some fact of Facebook; * The total annual carbon footprint per monthly active Facebook user is 269 grams. To put this number into context, one person's Facebook use for all of 2011 had roughly the same carbon footprint as one medium latte or three large bananas. * Its total energy use from office space, data centers and other facilities was approximately 532 million kWh. * Its greenhouse gas emissions also known as our carbon footprint from data centers, office space, employee commuting, employee air travel, data centers construction and server transportation totaled approximately 285,000 metric tons of CO2e (carbon dioxide equivalent, which includes greenhouse gases CO2, CH4, N2O and HFCs) * Its energy mix was 23% clean and renewable, 27% coal, 17% natural gas, 13% nuclear and 20% uncategorized (energy that's purchased by utilities on the spot market and can include any or all of the above categories). Based on above facts, we can conclude that just only from 1 big social media companies can contribute so much into the global warming. Can you imagine that almost all the companies all over the world has now supported with the IT technology? High energy costs and the growing of power consumption especially in information technology area has been a major issue for companies which usually give a negative output. Then, in order to prevent a further damage which cause by technologies, companies such as Google, Microsoft, IBM and etc. has begun to develop a “Green IT” for companies and provides a services to create more efficient or “eco-friendly” technology for companies without reducing their performance. Moreover, it can even boost their performance with some of the benefits which offered. II. Cloud Computing as a tools to reduce the negative output One of the ways to implement green IT for corporation is by using Cloud Computing. The benefit which can directly influenced by Cloud Computing is the opportunity to substitute the fixed infrastructure to the variable infrastructure which can match the scale of the industry’s requirements. Moreover, it will be more efficient which enable companies to reduce time and cost in managing the hardware infrastructure. Through cloud computing, industry is provided by unlimited numbers of server and faster delivery. As a result, Cloud Computing provides better business agility, reducing cost and shortening time to the market. Furthermore, Cloud Computing is considered to be very “green” or “lower-carbon” especially compared with non-cloud IT industry. On contrary, as the Cloud Computing becomes more popular in the world, automatically the needs of network and computing resources will grow as well. According to the Green Peace in March 2010 reporting for the electricity demand in 2007 was...
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