Geek Squad Marketing Case Study
Geek Squad is a subsidiary of best buy company that provides technical supports services to residential and business around the world. They are the first company who provides national 24-hour technical supports service via remote access on Internet. Their unique business style and market strategy keep the business growing rapidly. By the SWOT analysis, it seems Geek Squad is in a very good business shape, they should keep it up with more improvement on their service quality and try to expend the company at the same time. By the analysis of Canadian market segmentations, Geek Squad should focus marketing on their two primary target Baby Boomers and the Generation X. At the same time they will need to keep an eye on their secondary target markets which can provide them a lot of business opportunities. They will eventually be more successful in the Canadian market.
Geek Squad is a US-based company that provides various technical supports for customers with computer or any other electronic technology problems. The company has over 10,000 employees working out of 50 Geek Squad locations and in 700 plus Best Buy Stores across the US and Canada. In 1994, Robert Stephens founded Geek Squad with only $200 and a bicycle in Minneapolis. Geek Squad was a small company with very limited fund at that time, but thanks to Stephens’ idea, the company developed their own unique culture. Geek Squad’s employees are called “Geek Squad Agents”; they are readily identifiable by “Special Agent” badges, black pants, white shirts, break-away ties and drive a “GeekMobiles” which is a black-and-white VW Beetles that looks like a police car. Their unique and stylish business model has turned out to be very successful. In less than three years, with only 14 employees, Geek Squad’s annual revenues approached $500,000, and their clients include 3M and Cargill. In 2000, Geek Squad started their two-year trial run with Best Buy, they seed a lot of their Geek Squad “agents” to work at the Best
Geek Squad is a US-based company that provides various technical supports for customers with computer or any other electronic technology problems. The company has over 10,000 employees working out of 50 Geek Squad locations and in 700 plus Best Buy Stores across the US and Canada. In 1994, Robert Stephens founded Geek Squad with only $200 and a bicycle in Minneapolis. Geek Squad was a small company with very limited fund at that time, but thanks to Stephens’ idea, the company developed their own unique culture. Geek Squad’s employees are called “Geek Squad Agents”; they are readily identifiable by “Special Agent” badges, black pants, white shirts, break-away ties and drive a “GeekMobiles” which is a black-and-white VW Beetles that looks like a police car. Their unique and stylish business model has turned out to be very successful. In less than three years, with only 14 employees, Geek Squad’s annual revenues approached $500,000, and their clients include 3M and Cargill. In 2000, Geek Squad started their two-year trial run with Best Buy, they seed a lot of their Geek Squad “agents” to work at the Best