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11/18/2007

Online Social Networks and E-Commerce
Their Threats to Privacy and a Proposal for a New Blanket Privacy Policy and Accountability Infrastructure for Consumer Online Privacy Clarence Lee and Shirley Fung

Clarence Lee and Shirley Fung

Table of Contents
Introduction..........................................................................................................................6 Background............................................................................................................................6 Social Networking and Facebook......................................................................................7 Online Merchants and Amazon........................................................................................8 Joint Services and Advantages for Marketers..................................................................9 Privacy Protection on Data Collected by Amazon and Facebook......................................10 Data Collected by Facebook ...........................................................................................10 Profile.......................................................................................................................................................10 Social Networks.......................................................................................................................................13 News Feeds..............................................................................................................................................14 Photos.......................................................................................................................................................15 Events.......................................................................................................................................................16 Communications......................................................................................................................................16 Status........................................................................................................................................................17 Facebook Applications.............................................................................................................................17 Third-Party Applications.........................................................................................................................19 Automatic Information...........................................................................................................................20

Data Collected by Amazon..............................................................................................20 Purchase History......................................................................................................................................21 Wish Lists.................................................................................................................................................21 Browsing History and Other Automatic Information.............................................................................21 Affiliates and Third-Party Advertisers....................................................................................................22

Problems with Privacy Protection for Online Data and Activities....................................22

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Clarence Lee and Shirley Fung

Inconsistencies in the Level of Privacy Protection for Different Kinds of Data............22 An Example: Purchase History vs. Browse History................................................................................23

Current Privacy Policy is Incomplete.............................................................................23 .........................................................................................................................................24...
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