Gazellein 2012
Gazelle in 2012
Gazelle is a leading online market to purchase and sell used electronic devices. However, its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by
Gannet, Aurelien McElhiney the co founders of Second rotation.
How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to imitate) lies in wisely considering the business opportunities at the right time. The co founders observed different practices made by the people i.e. they did not try to recycle or sell their electronic devices. Rather they would just leave using the device, which was not of any interest to them.
Nevertheless, responsible consumption, financial crisis of 2007-9, space requirements to keep useless items and new product introduction did persuade people to either sell the device or recycle it. Gazelle was developed by keeping these factors in view. Since no other platform was present at that time to provide the facility of buying and selling the used products other than eBay, which itself was not much effective. Therefore, Ganot and cofounders took the advantage of that opportunity and provided the platform for such transactions. Gazelle from its origin has been very competent in
doing the business as it took over a large magnitude of large retailers and local customers. With an easy access to the customers, it became famous in no time with heavy web traffic on its website. It was due to the skills of the management that it had almost 900000 viewers of website in 2012.
Competitive Advantages: Gazelle has competitive advantage over other competitors in following attributes:
-Listing process used by Gazelle is splendid as it specifies every thing related to the product.
-Shipping logistics: An addition of a box to pack the goods in and pre-paid
Gazelle is a leading online market to purchase and sell used electronic devices. However, its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by
Gannet, Aurelien McElhiney the co founders of Second rotation.
How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to imitate) lies in wisely considering the business opportunities at the right time. The co founders observed different practices made by the people i.e. they did not try to recycle or sell their electronic devices. Rather they would just leave using the device, which was not of any interest to them.
Nevertheless, responsible consumption, financial crisis of 2007-9, space requirements to keep useless items and new product introduction did persuade people to either sell the device or recycle it. Gazelle was developed by keeping these factors in view. Since no other platform was present at that time to provide the facility of buying and selling the used products other than eBay, which itself was not much effective. Therefore, Ganot and cofounders took the advantage of that opportunity and provided the platform for such transactions. Gazelle from its origin has been very competent in
doing the business as it took over a large magnitude of large retailers and local customers. With an easy access to the customers, it became famous in no time with heavy web traffic on its website. It was due to the skills of the management that it had almost 900000 viewers of website in 2012.
Competitive Advantages: Gazelle has competitive advantage over other competitors in following attributes:
-Listing process used by Gazelle is splendid as it specifies every thing related to the product.
-Shipping logistics: An addition of a box to pack the goods in and pre-paid