Preview

GAP company information

Powerful Essays
Open Document
Open Document
2573 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
GAP company information
Introduction:
It was the year of 1969 when man has taken its first step toward the moon and
“Doris and Don Fisher opened the first Gap store in US in San Francisco.”
The fast change in style between teenagers and adult lead to formation of company name called “GAP”. From just a single store in 1969. Our Story
Doris and Don Fisher opened the first Gap store in 1969. The reason was simple. Don couldn’t find a pair of jeans that fit.

They never expected to transform retail. But they did.

Guided by humility, compassion and a strong desire to win, the Fishers grew their company thoughtfully. Customers responded.

Today, Gap Inc. is a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – more than 3,500 stores and more than 137,000 employees.

We’re growing globally, and just within the last few years, we opened our first stores in China and Italy. We're expanding online shopping to customers, too. Today, customers in about 90 countries can buy our products.

While many things have changed since 1969, the principles on which we were founded have stayed the same: creativity, delivering results, doing what’s right and always thinking of our customers first.

Key Facts

Founded: 1969, with a single store in San Francisco The original brand that brought American casual style to the world. Founded in 1969 in San Francisco, Gap offers iconic, yet modern clothing and accessories for adults, kids and babies. Gap gives customers the freedom to express their individual sense of style.
Brand Includes Gap, GapKids, babyGap, GapMaternity and GapBody.
Franchise stores: More than 350 stores in locations across Asia, Australia, Eastern Europe, Latin America, the Middle East and Africa

Brands:
• Gap
• Intermix
• Banana Republic
• Old Navy
• Piperlime
• Athleta
Headquarters
World HQ: San Francisco Bay Area
Product Design: New York City, San Francisco, Los

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Creative Brief GAP Inc.

    • 543 Words
    • 3 Pages

    The launch of the Americana khakis for the young professional, in other to reconnect with the identity of what GAP Inc. comfortable, stylish, quality, strong American brand.…

    • 543 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Bus 210 Quiz

    • 1385 Words
    • 6 Pages

    2 out of 2 points The Gap, Inc. has targeted teenagers and young adults needing casual clothes and, for its GapKids stores, the parents or guardians of infants through 12-year-olds. This is an example of: Selected Answer: market segmentation.…

    • 1385 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Next Plc

    • 1986 Words
    • 8 Pages

    1982 George Davis joined the company in order to sell designer style clothing at High street prices. This is when the Next Womenswear chain was launched. Two years later in 1984 the men¡¦s range was launched, followed by the range of household furnishing in 1985.…

    • 1986 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Mkt 421 Week 4 P's

    • 3524 Words
    • 15 Pages

    The Gap is a clothing company that specializes in contemporary, urban clothing with a mid-range pricing scheme. They have stores located all over the globe in countries such as the United States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well-stocked jeans store. The store was named after "the generation gap" and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gap's stock increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html)…

    • 3524 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    The company operates about 3,620 stores, including some 2,465 supermarkets and multidepartment stores, in about 30 states.…

    • 1117 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Old Navy Marketing Plan

    • 883 Words
    • 4 Pages

    Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com). The culture of Gap, Inc is governed by their key values: integrity, respect, open-mindedness, quality and balance. One way Gap achieves their purpose is through one of their four brands, Old Navy. The brand is known for offering on-trend apparel and accessories at great value. Old Navy's mission is to offer affordable, fashionable clothing and accessories for the whole family (www.oldnavy.com). Their mission is defined in terms of customer benefits rather than in terms of goods or services. For the remainder of this analysis, the Company will refer to Old Navy and not Gap, Incorporated.…

    • 883 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Gap 10K

    • 1402 Words
    • 6 Pages

    Under item 1 it gives the general background information of the company. The Gap was incorporated in the State of California in 1969, and then reincorporated under the laws of the state of Delaware in 1988. The Gap offers products in apparel, accessories, and personal care, with products for men, women, children, and babies. They sell these products under different company names: The Gap, Old Navy, Banana Republic, Piperlime, and Athleta, where products are sold in retail locations or online. Gap, Inc has company-operated stores in the United States, Canada, United Kingdom, France, Ireland, Japan, China, and Italy. Other information included with general business information was: merchandise vendors, franchising, inventory, competitors, employees, and executive officer profiles.…

    • 1402 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    According to Gap Inc., they operate 3,143 stores, which includes the Old Navy brand. Old Navy first opened its doors in 1994, in Colma, California. Less than four years after opening, in 1997, Old Navy 's annual sales reached a record $1 billion. In 2000, Oldnavy.com was launched. Old Navy made its debut outside the United States, in 2001, opening 12 stores in Canada (www.retailingtoday.com). For fiscal, 2007, Gap expects to open 230 store locations weighted toward Old Navy.…

    • 1941 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Formal CEO of Gap, Millard Drexler, has found the way to meld the merchandise from stores and catalogues into one consistent product. In previous years, one of the main issues J Crew had was that their catalogue merchandise was not consistent with those they had in retail stores. Furthermore, another business strategy they have utilized is the importance they give to their quality, value, and design, but also taking into consideration that they need to be loyal to their opening price points. Differentiating themselves from stores such as Zara, where they offer not only in trend fashion merchandise, but also offer a long lasting quality. In other words, it is not fashion for the moment, but fashion for a…

    • 431 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Old Navy

    • 1319 Words
    • 6 Pages

    Old Navy is a family oriented clothing retailer, both in-store and online, owned by an American Multinational Corporation, Gap. Old Navy’s mission is to offer affordable, fashionable clothing and accessories for adults, kids, baby’s, and moms-to-be. It all began in February 1993, when a small team of Gap employees was given an assignment to come up with a business plan, for a revolutionary new approach to retail. The following fall, was the birth of Gap Warehouse, who offered casual, yet fashionable, clothing at a great price. The name “Gap Warehouse” seemed too dull, so the name was shortly after changed to “Old Navy”. The first Old Navy opened in March 1994 in Colma, California. They now have over 1000 stores within America and Canada, and also account for approximately 40% of The Gap’s $15.8 billion in sales. An early ad showed the spirit of the brand: “Imagine a store that offers clothing for the whole family. And everything it sells has a great style, in great colours, with the kind of quality you recognize at once. And then imagine that the jackets, the sweaters, the dresses, the t-shirts, everything you want and need to buy is at a price you can’t believe. This is Old Navy.” Less than four years after opening, Old Navy made history as is became the fastest retailer to reach $1 Billion in annual sales.…

    • 1319 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Gap, Inc. Financial Analysis

    • 2904 Words
    • 12 Pages

    American Eagle Outfitters, Inc., J. Crew Group, Inc., and the TJX Companies, Inc. can be shown as the major competitors for the GAP, Inc. Based on the data given in annual reports of the companies, gross margin % for GAP, Inc. is 36%, while American Eagle Outfitters has 36%, J. Grew Group, Inc. has 40%, and TJX has 32% gross margin. Stock price on November 2, 2012 is $35.11 for the GAP, Inc., while it is $21.05 for American Eagle Outfitters, Inc., $43.55 for J. Crew Group, Inc., and $41.52 for the TJX Companies, Inc.…

    • 2904 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Powered by Innovation, Guided by Integrity, We Help Our Customers Achieve Their Most Challenging Goals.…

    • 1039 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Doris and Don Fisher opened the first Gap store in 1969. Today, Gap Inc. is a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – about 3300 stores and 134,000 employees. The products include apparel, accessories, and personal care products for men, women, children, and babies. The Company operates in two segments: Stores, which includes the operations of the retail stores for Gap, Old Navy, and Banana Republic, and Direct, which includes the operations for its online brands, both domestic and international.…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Gap, Inc. Portfolio Analysis

    • 5707 Words
    • 23 Pages

    Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc. sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne, Piperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans retiling store, Gap, Inc. today has a market value of $13.32 billions. Throughout its history, Gap, Inc. has established itself as a leader in the industry.…

    • 5707 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Ralph Lauren

    • 4447 Words
    • 18 Pages

    At present, Ralph Lauren Corporation formerly Polo Ralph Lauren Corporation, is engaged in designing, marketing and distribution of premium lifestyle products, including men's, women's and children's apparel, accessories, fragrances and home furnishings. Ralph Lauren branded merchandise is available at approximately 10,000 different retail locations worldwide and the company operates in the US, Canada, Europe, and Asia. It is headquartered…

    • 4447 Words
    • 18 Pages
    Powerful Essays

Related Topics