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Pest Analysis HMV
A Pest Analysis is used to look at both the internal and external of a company. (Micro and Macro)
Pest is an acronym for Political, Economic, Socio-Cultural and Technological.
Political
❶Online Illegal downloading laws which are not being implemented.
❷Taxes on Imports (21-23%)
❸ HMV Alliance with Xtra-Vision
❹ Legal Refusal of Vouchers
❺Payment of wages to staff on time
Economical
❶Rent on premises
❷Staff job security
❸Current Economic Growth/Recession
❹Cheaper/Easier to Download
❺Expensive Contracts with Music Producers
Socio-Cultural
❶ Demographics of people who shop at HMV
More diverse areas.
❷ Aging population Gen X – Gen Y.
❸ Geographic-what shops are still open to serve in what areas?
❹ Gen Y and Gen Z feel no guilt when illegally downloading.
❺ Advertising dated, needs re-vamp
Technological
❶New Scanners in shops which increases security.
❷Online Store which sells the same as in the shop to a wider audience.
❸ Buy Individual tracks in store without credit card.
❹Provide full service for Games and Consoles with the new PS4 and XBOX arrivals imminent
❺HMV PLAYER- on all mobile devices?
Pest Analysis HMV
A Pest Analysis is used to look at both the internal and external of a company. (Micro and Macro)
Pest is an acronym for Political, Economic, Socio-Cultural and Technological.
Political
❶Online Illegal downloading laws which are not being implemented.
❷Taxes on Imports (21-23%)
❸ HMV Alliance with Xtra-Vision
❹ Legal Refusal of Vouchers
❺Payment of wages to staff on time
Economical
❶Rent on premises
❷Staff job security
❸Current Economic Growth/Recession
❹Cheaper/Easier to Download
❺Expensive Contracts with Music Producers
Socio-Cultural
❶ Demographics of people who shop at HMV
More diverse areas.
❷ Aging population Gen X – Gen Y.
❸ Geographic-what shops are still open to serve in what areas?
❹ Gen Y and
A Pest Analysis is used to look at both the internal and external of a company. (Micro and Macro)
Pest is an acronym for Political, Economic, Socio-Cultural and Technological.
Political
❶Online Illegal downloading laws which are not being implemented.
❷Taxes on Imports (21-23%)
❸ HMV Alliance with Xtra-Vision
❹ Legal Refusal of Vouchers
❺Payment of wages to staff on time
Economical
❶Rent on premises
❷Staff job security
❸Current Economic Growth/Recession
❹Cheaper/Easier to Download
❺Expensive Contracts with Music Producers
Socio-Cultural
❶ Demographics of people who shop at HMV
More diverse areas.
❷ Aging population Gen X – Gen Y.
❸ Geographic-what shops are still open to serve in what areas?
❹ Gen Y and Gen Z feel no guilt when illegally downloading.
❺ Advertising dated, needs re-vamp
Technological
❶New Scanners in shops which increases security.
❷Online Store which sells the same as in the shop to a wider audience.
❸ Buy Individual tracks in store without credit card.
❹Provide full service for Games and Consoles with the new PS4 and XBOX arrivals imminent
❺HMV PLAYER- on all mobile devices?
Pest Analysis HMV
A Pest Analysis is used to look at both the internal and external of a company. (Micro and Macro)
Pest is an acronym for Political, Economic, Socio-Cultural and Technological.
Political
❶Online Illegal downloading laws which are not being implemented.
❷Taxes on Imports (21-23%)
❸ HMV Alliance with Xtra-Vision
❹ Legal Refusal of Vouchers
❺Payment of wages to staff on time
Economical
❶Rent on premises
❷Staff job security
❸Current Economic Growth/Recession
❹Cheaper/Easier to Download
❺Expensive Contracts with Music Producers
Socio-Cultural
❶ Demographics of people who shop at HMV
More diverse areas.
❷ Aging population Gen X – Gen Y.
❸ Geographic-what shops are still open to serve in what areas?
❹ Gen Y and