“Humour certainly succeeds in getting people’s attention and is the most effective advertising strategy of our time.”
Advertisement is one of the important things for a company’s marketing. It can say that in today’s modern life advertisement plays a key role in order for any company or product to succeed the advertisement must deliver a powerful message which attracts the consumer’s attention (Creativenerds 2010). That is because “advertising can achieve communications object such as informing people about brands, it can create awareness and it can move people closer to choosing one brand rather than another.” (Blithe 2009)
Humour has become a mainstay of advertising campaigns and has proven to be one of the most effective methods ever devised for selling products and creating a positive brand image (Clayton n.d.). That is because Funny advertisements are a way to make sure they provide something different to the eyes of customers to stand out in the crowd of products of services (SloDive n.d.).
Advertising is defined as a paid insertion of a message in a medium, and it is probably the most prominent of all marketing activities. Non-marketers often think that advertising is all that marketers do, which is of course not case the definition specifically excludes anything that is not paid for, or anything that does not pass through a medium, or anything that does not convey a message (Blithe 2009). However, it is true that using humour in advertisement can get people’s attention but it is not the most effective advertising strategy of our time. This essay will firstly show the disadvantages of using humour in advertising with some examples, and secondly, it also mentions some benefits of funny advertisement together with an example. The last thing is the recommendation about an advertising strategy.
It is clear that the most obvious advantage of funny advertisement is that it does get more attention from consumers and is better like. That is because humour is not only one of the best ways to captivate your audience’s attention but it also makes a product or service easier to recall or remember. People will probably love to remember things that make them smile or laugh and making people recognize a product is the most important thing for company’s marketing. The quote from presidiacreative is the good example. “Humor is the best medicine, and this holds true in advertising as well, humor is one of the best ways to captivate your audience’s attention. Whether the humor is blatantly obvious, or a subtle joke, funny advertisements are always appreciated by the public, which is why so much effort goes into Superbowl ads.” (presidiacreative 2011) Furthermore, funny advertisement can get more attention because most people like funny things and it put them in a good mood. People love to be entertained that is why laughter has an enormous power when it comes to advertisements. If asking some people about any advertisement that they seem to remember up to this day, more than 80 percents of them will think about advertisements that made them smile or laugh. They will relax and pay more attention when they know that advertisement has a sense of humor. Also, it create a more comfortable atmosphere and positive image for the company as Mr. Daboll, CEO of Ace Metrix, said “If you're equal on relevance and information, almost always funny will win over unfunny ads because it drives the other scores like likability and attention.” (Neff 2012)
Another advantage of using humour in advertising is that it can persuade people to buy products. Many people decide to buy the product because they like the advertisement. That is why the advertisement has a lot influence on circulation. According to Bhatti’s survey (2012), more than 50% of the current Vodafone customer is the result of effective funny advertisement created. Moreover, for advertisement, creativity is most important, and funniness is an extra added bonus for success. The...
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