Frito Lays Chip
FRITO LAYS CHIPS.
BACKGROUND AND ENVIRONMENT
The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48,000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs the sales and delivery functions. This system allows the products to be closely monitored and restocked, as well as creates a relationship between the sales/delivery person and the supermarket staff.
MARKETING PLAN
MISSION
* To provide good Quality, * Affordability, * Convenient Fun Foods Within Arm 's Reach * Make it Favorite snack
Frito Lay indulgence itself to offer extreme taste, crunch and flavours are the value proposition.
SWOT ANALYSIS
Strengths: 1. Continuous availability of Raw Material in the form of fresh Potatoes. 2. Good Advertising is one of their major strengths which lead to their success. 3. Sold @ many retailers making it available and Popular so that it is visible to the customers. 4. Cost advantage as it is effective and as per the competitors keeping in mind the affordability of the target group. 5. Effective communication that is imparting the Promotions in an efficient manner. 6. Another Plus point for them is that if a person or customer gets attached to it becomes Loyal towards the Brand as they hit the “Taste Buds”. 7. Healthier than any other chips available in the market. 8. Attractive brand name and Good Will.
Weakness: 1. Low supply in remote areas investing so much on supply chain to make it reach the remote areas is not feasible. 2. Unhealthy as it has fats and calories in it. 3. Changes in the current eating habits of the People make them
BACKGROUND AND ENVIRONMENT
The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48,000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs the sales and delivery functions. This system allows the products to be closely monitored and restocked, as well as creates a relationship between the sales/delivery person and the supermarket staff.
MARKETING PLAN
MISSION
* To provide good Quality, * Affordability, * Convenient Fun Foods Within Arm 's Reach * Make it Favorite snack
Frito Lay indulgence itself to offer extreme taste, crunch and flavours are the value proposition.
SWOT ANALYSIS
Strengths: 1. Continuous availability of Raw Material in the form of fresh Potatoes. 2. Good Advertising is one of their major strengths which lead to their success. 3. Sold @ many retailers making it available and Popular so that it is visible to the customers. 4. Cost advantage as it is effective and as per the competitors keeping in mind the affordability of the target group. 5. Effective communication that is imparting the Promotions in an efficient manner. 6. Another Plus point for them is that if a person or customer gets attached to it becomes Loyal towards the Brand as they hit the “Taste Buds”. 7. Healthier than any other chips available in the market. 8. Attractive brand name and Good Will.
Weakness: 1. Low supply in remote areas investing so much on supply chain to make it reach the remote areas is not feasible. 2. Unhealthy as it has fats and calories in it. 3. Changes in the current eating habits of the People make them