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A study to show if Emirates Airline is the best airline in the Middle East.

Abstract

The report contains a brief introduction into the history of Emirates Airlines. This research project has been carried out to find whether or not Emirates is the best airline in the Middle East.

This project will make use of both primary and secondary data, primary data will be gathered through questionnaires which have close-ended multiple choice questions for the most part and one or two open ended questions, making it easier to calculate and interpret the results.

Introduction

Chapter 1

The Middle East has now become a hub for tourism. This is only a recent thing, as 10 years ago the Middle East wasn’t as popular as it is today.

There are many reasons why the Middle East countries’ have become an increasing popular holiday destination. The main factor being the sun, sea and sand. Also, the Middle East is a good central hub between Europe, Africa and Asia.

Due to this increase in tourism for Middle Eastern countries they have improved their infrastructure, as well as hotels and other attractions. An interesting statistic is from 2003-2012 there have been 122 new hotels that have opened in Dubai, from 26,156 rooms to 57,345 rooms. This has been done as there is such a high demand for hotels in Dubai, as it has become such a popular holiday destination. This is similar to other countries in the Middle East.

Research has shown that:

• In Egypt tourism has risen from 5.5 million tourists in 2000, to 14 million tourists in 2010.
• In 2003, there were 4,980,228 million tourists that stayed in a Dubai hotel, in 2012 there were 9,957,161 million tourists that stayed in a Dubai hotel that is an increase of 4,976,933 million tourists.

To the left is a graph which shows the number of guests that have stayed in Dubai, whether it is in a hotel or a hotel apartment.

From the graph you can see that

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