Fraser and Neave Expands in Asean

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UiTM

Faculty of Business

MGT658

Strategic Management

Case Study

“FRASER AND NEAVE EXPANDS IN ASEAN”

Prepared by:
Ramsis Anak William Agim
BM222 (e-PJJ)
QUESTION 1
What external forces would affect the growth of food and beverage industry in Malaysia and Asean region in future?

External forces that would affect the growth of food and beverage industry in Malaysia and Asean region in the future include economic forces, governmental forces, social, culture, demographic and environmental forces, political, legal and governmental forces, technological forces and competitive forces.

1. Economic Forces
Economic forces are factor that are related to the economic growth and economic development. Economic factor have a direct impact on the potential activities of various strategies. Economic factor like interest rate, tax rate , value of ringgit in world market, import and export factor inflation rate , consumption pattern , foreign exchange will affect the growth of food and beverage industry in Malaysia and Asean region in future.

2. Social, Cultural, Demographic and Environmental Forces Social, cultural, demographic and environmental change have a major impact upon virtually all product ,service, market and customer . In future consumer will be more educated and aware about the healthy life style. They will consume the products that give value for money and more healthy food and drinks. These scenario will affect the growth of food and beverage industry in Malaysia and Asean region.

3. Political , government and Legal Forces.
The change of government, government policies and regulation will create opportunities and threats. For industries that depend heavily on government subsidies and contract,change in law and tax rate can affect firm significantly.

4. Technologies forces
Technologies change and discoveries such as computer engineering, robotic and internet is acting as global engine that...
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