Ford Motor Company Swot Analysis
Company's overview
Ford Motor Company (Ford) was established on July 9th, 1919. It is also engaged in other businesses including financing vehicles. The company primarly operates in 2 segments: automotive and financial services. First one includes Ford North/South America, Ford Europe and Ford Asia-Pacific region. Financial segment includes Ford Motor Credit Company and Ford Other Financial Services.
The entire company operates on all six continents, and it's automotive brands inlude both Lincoln and Ford. While Other Financial services consist of holding businesses and real estates.
Here comes the first question:
How does a 100-years-old car manufacturer remains relevant and still exist in our digital age?
It seems like a fantasy but Ford …show more content…
It requires a huge amount of enthusiasm, inventiveness and creativity even from big companies like Ford. Ford is currently one of the best examples of a company that has success on that channel.
It’s vines are full of humor (http://www.youtube.com/watch?v=TvsXprr3vqg)
Tumblr
Ford also targets youngsters through relatively new site called Tumblr. It is a perfect platform to target for content marketing, especially if it is easily capture attention of clients. It is a micro-blogging platform that allows posting short form content sucj as different GIFs, memes, graphics etc. They usually gain the most attention.
The name of Ford’s Tumblr is “And is Better”. Generally speaking, the whole campaign got around 1.5 mil visits.
Instagram
From my point of view, the best thing i enjoy about Ford's Instagram is the uniqueness, in other words the content is not repeated elsewhere. If you are willing to see some really cool images of Ford’s cars from the very past, you need to follow this channel.
All of the images are high-quality, clear and beautiful, using all advantages of Instagram’s …show more content…
Clearly, nowadays it is one of the cheapest ways to reach large amount of potential customers. Big part of Ford Company intself now based on how well they will perform on their advertisment campaigns.
And second recommendation will affect the way they innovate new cars. As they are currently not performing well in the American market, before designing a new model they should make a really deep Market research and survey to understand the customers' preferences.
Third recommendation is about innovating. They need to get along now with Japanese car manufacturers. And these guy are really good in combining new technologies and car designing. Thus, in order to be successful and improve their situation, Ford must put lots of effort on the innovative sphere, which is closely linked to my second recom,endation.
In 21st century more and more people are worrying about our environment. Again, Ford can use it as a competetive advantage with producing green vehicles. Now they have only one electric car, and Ford Fusion Hybrid which costs more or less as Mercedes E class. Obviously, we cannot compare their quality, so i again strongly suggest Ford to be «green», with respect to
Ford Motor Company (Ford) was established on July 9th, 1919. It is also engaged in other businesses including financing vehicles. The company primarly operates in 2 segments: automotive and financial services. First one includes Ford North/South America, Ford Europe and Ford Asia-Pacific region. Financial segment includes Ford Motor Credit Company and Ford Other Financial Services.
The entire company operates on all six continents, and it's automotive brands inlude both Lincoln and Ford. While Other Financial services consist of holding businesses and real estates.
Here comes the first question:
How does a 100-years-old car manufacturer remains relevant and still exist in our digital age?
It seems like a fantasy but Ford …show more content…
It requires a huge amount of enthusiasm, inventiveness and creativity even from big companies like Ford. Ford is currently one of the best examples of a company that has success on that channel.
It’s vines are full of humor (http://www.youtube.com/watch?v=TvsXprr3vqg)
Tumblr
Ford also targets youngsters through relatively new site called Tumblr. It is a perfect platform to target for content marketing, especially if it is easily capture attention of clients. It is a micro-blogging platform that allows posting short form content sucj as different GIFs, memes, graphics etc. They usually gain the most attention.
The name of Ford’s Tumblr is “And is Better”. Generally speaking, the whole campaign got around 1.5 mil visits.
From my point of view, the best thing i enjoy about Ford's Instagram is the uniqueness, in other words the content is not repeated elsewhere. If you are willing to see some really cool images of Ford’s cars from the very past, you need to follow this channel.
All of the images are high-quality, clear and beautiful, using all advantages of Instagram’s …show more content…
Clearly, nowadays it is one of the cheapest ways to reach large amount of potential customers. Big part of Ford Company intself now based on how well they will perform on their advertisment campaigns.
And second recommendation will affect the way they innovate new cars. As they are currently not performing well in the American market, before designing a new model they should make a really deep Market research and survey to understand the customers' preferences.
Third recommendation is about innovating. They need to get along now with Japanese car manufacturers. And these guy are really good in combining new technologies and car designing. Thus, in order to be successful and improve their situation, Ford must put lots of effort on the innovative sphere, which is closely linked to my second recom,endation.
In 21st century more and more people are worrying about our environment. Again, Ford can use it as a competetive advantage with producing green vehicles. Now they have only one electric car, and Ford Fusion Hybrid which costs more or less as Mercedes E class. Obviously, we cannot compare their quality, so i again strongly suggest Ford to be «green», with respect to