Ford Motor Company Swot

Topics: Ford Motor Company, Automobile, Automotive industry Pages: 6 (1987 words) Published: March 15, 2013
Ford Motor Company SWOT Analysis
February 17, 2013

Table of Contents:

Introduction………………………...…….…………………………………………….………….3 Description of Strengths…………………………………………………………………………..3 Description of Weaknesses……………………………………….……………………………….4 Description of Opportunities………………………………………………………………………5 Description of Threats…………………………………………………………...………………...6 Description of External Factors Impacting Decisions…………………...………………………..7 Description Possible Future Scenarios……...………………………………...…………………...8 Recommendations for Changes in Culture, Leadership, and/or Structure……………………..….8 Summary/Conclusions…………………………………………………………………………….8 Reference………………………………………………………………………………………...10

Introduction:

The purpose of this analysis is to intimately review the Strengths, Weaknesses, Opportunities, and Threats of Ford Motor Company. In addition this paper addresses external factors impacting decisions, possible future scenarios, and recommendations for changes in culture, leadership, and/or structure at Ford Motor Company. Overall this paper is a comprehensive SWOT analysis of Ford Motor Company as well as some other factors.

Description of Strengths:
Ford Motor Company was created back in 1903 and was one of the first companies to create automobiles. The fact that this is true and Ford Motor Company still exists today is one of its strongest strengths. Ford Motor Company is known worldwide as one of the premier makers of automobiles. In fact, Interbrand rated it as the number 45 Global Brand in the world in 2012. Ford was estimated with a brand value of $7,958 million (Interbrand, 2012). In addition to being one of the oldest automobile companies, Ford Motor Company produces a wide variety of cars in all different classes. This allows them to be competitive globally to a wide range of customers. Third, Ford Motor Company has developed exclusive features such as Sync and MyFord systems to help them provide consumers with the technological features that they have come to expect in automobiles. Sync was developed in conjunction with Microsoft and has been a success with Ford Motor Company customers. Fourth, Ford Motor Company is dedicated to creating environmentally friendly or “green” automobiles. This can be seen not only by Ford Motor Company’s large line-up of hybrid and electric vehicles, but also I there continued effort to make their gasoline engines more fuel efficient while also maintaining there fun to drive aspect. Ford recently began producing their Ecoboost line of engines which has incorporated fuel efficient turbo engines in most their vehicles. Fifth, Ford Motor Company has a gigantic global footprint. They have over 160,000 employees worldwide. Sixth, Ford Motor Company vehicles are available on all continents and are well known in all of these continents. This is due to their excellent visibility and marketing. Similarly, on these continents Ford Motor Company has a strong network of distributors and dealerships. Finally, Ford Motor Company participates in many motorsport events such as Formula One, Nascar, and Rally Events. This helps Ford Motor Company maintain a presence that is relevant to their number one goal, selling automobiles. As you can see from the seven strengths described above that Ford Motor Company is a very strong company that has been around for more than 100 years and will be around for another 100 years to come.

Description of Weaknesses:
Ford Motor Company like any other global company is not immune to weaknesses. While some of these weaknesses are directly within their control, many of them are not. Lets begin by discussing two weaknesses that are within their control. First, Ford has been plagued by some large recalls. The most recent being on their newly redesigned Ford Escape, it was suffering form risks of engines overheating resulting in engine fires.(media.ford.com, 2012). Recalls can not only be costly in the expense that is required to fix the vehicles...
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