Ford Motor Company Swot
Ford Motor Company SWOT Analysis
February 17, 2013
Table of Contents:
Introduction………………………...…….…………………………………………….………….3
Description of Strengths…………………………………………………………………………..3
Description of Weaknesses……………………………………….……………………………….4
Description of Opportunities………………………………………………………………………5
Description of Threats…………………………………………………………...………………...6
Description of External Factors Impacting Decisions…………………...………………………..7
Description Possible Future Scenarios……...………………………………...…………………...8
Recommendations for Changes in Culture, Leadership, and/or Structure……………………..….8
Summary/Conclusions…………………………………………………………………………….8
Reference………………………………………………………………………………………...10
Introduction:
The purpose of this analysis is to intimately review the Strengths, Weaknesses, Opportunities, and Threats of Ford Motor Company. In addition this paper addresses external factors impacting decisions, possible future scenarios, and recommendations for changes in culture, leadership, and/or structure at Ford Motor Company. Overall this paper is a comprehensive SWOT analysis of Ford Motor Company as well as some other factors.
Description of Strengths: Ford Motor Company was created back in 1903 and was one of the first companies to create automobiles. The fact that this is true and Ford Motor Company still exists today is one of its strongest strengths. Ford Motor Company is known worldwide as one of the premier makers of automobiles. In fact, Interbrand rated it as the number 45 Global Brand in the world in 2012. Ford was estimated with a brand value of $7,958 million (Interbrand, 2012). In addition to being one of the oldest automobile companies, Ford Motor Company produces a wide variety of cars in all different classes. This allows them to be competitive globally to a wide range of customers. Third, Ford Motor Company has developed exclusive features such as Sync and MyFord systems to help them provide consumers with the technological features that
February 17, 2013
Table of Contents:
Introduction………………………...…….…………………………………………….………….3
Description of Strengths…………………………………………………………………………..3
Description of Weaknesses……………………………………….……………………………….4
Description of Opportunities………………………………………………………………………5
Description of Threats…………………………………………………………...………………...6
Description of External Factors Impacting Decisions…………………...………………………..7
Description Possible Future Scenarios……...………………………………...…………………...8
Recommendations for Changes in Culture, Leadership, and/or Structure……………………..….8
Summary/Conclusions…………………………………………………………………………….8
Reference………………………………………………………………………………………...10
Introduction:
The purpose of this analysis is to intimately review the Strengths, Weaknesses, Opportunities, and Threats of Ford Motor Company. In addition this paper addresses external factors impacting decisions, possible future scenarios, and recommendations for changes in culture, leadership, and/or structure at Ford Motor Company. Overall this paper is a comprehensive SWOT analysis of Ford Motor Company as well as some other factors.
Description of Strengths: Ford Motor Company was created back in 1903 and was one of the first companies to create automobiles. The fact that this is true and Ford Motor Company still exists today is one of its strongest strengths. Ford Motor Company is known worldwide as one of the premier makers of automobiles. In fact, Interbrand rated it as the number 45 Global Brand in the world in 2012. Ford was estimated with a brand value of $7,958 million (Interbrand, 2012). In addition to being one of the oldest automobile companies, Ford Motor Company produces a wide variety of cars in all different classes. This allows them to be competitive globally to a wide range of customers. Third, Ford Motor Company has developed exclusive features such as Sync and MyFord systems to help them provide consumers with the technological features that