I didn't like the two ads that used association. The one ad used the slogan "Share Music, Not the Flu" The target audience was young adults. I felt this was patronizing, because instead of telling it in a factual straightforward way, they seem to have "dumbed it down".
The other ad that used association had the slogan "Share Popcorn, Not the Flu" accompanied with a picture of children eating popcorn. Similarly to the other ad I felt this was also patronizing. They seemed