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Flu Vaccine Campaigns

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Flu Vaccine Campaigns
There were four different ads for the flu vaccine, they all used common advertising techniques. I felt that the two ads that used association didn't do a good job of persuading me towards getting the flu vaccine. The other two ads did a good job of promoting the flu vaccine.

I didn't like the two ads that used association. The one ad used the slogan "Share Music, Not the Flu" The target audience was young adults. I felt this was patronizing, because instead of telling it in a factual straightforward way, they seem to have "dumbed it down".

The other ad that used association had the slogan "Share Popcorn, Not the Flu" accompanied with a picture of children eating popcorn. Similarly to the other ad I felt this was also patronizing. They seemed

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