Flavored Water

Topics: Vitamin, Metabolism, The Coca-Cola Company Pages: 11 (2933 words) Published: May 31, 2011
Flavored water
From Wikipedia, the free encyclopedia
Flavored water is a beverage consisting of water with added natural or artificial flavors, herbs, and sweeteners, and is usually lower in calories than non-diet soft drinks. In many cases, flavored waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Pepsi and Coca-Cola are two well known brand owners of flavored water but there are many others as well. Flavored water targets consumers such as those involved in sports, dieting, and those who have children, which are bottled in a sippy cap as opposed to a twist off lid. The leading brand Vitaminwater contains 33 grams of sugar per bottle, and its maker Coca-Cola is being sued by the Center for Science in the Public Interest. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.[1][2] A 2009 study found that "Americans now get nearly 25 percent of their calories from liquids."[2] |Contents | |[hide] | |1 American market | |2 Brands | |3 Ingredients | |3.1 SuperCitriMax | |3.2 ChromeMate | |3.3 Epigallocatechin gallate | |3.4 Potassium | |3.5 Vitamin C | |3.6 Vitamin B6 | |3.7 Vitamin B12 | |4 Notes | |5 References |

[edit] American market
Bottled water was introduced to the United states by television commercial in 1977. After the television commercial, bottled water sales increased by 3,000 percent from the year 1976 to the year 1979. In the year 2004, Americans spent $9 billion on bottled water.[3] Many companies produce flavored bottled water in the United States. The flavored water category of beverage continues to grow in volume every year, and as of 2007 was the fastest-growing segment of the still beverage category.[4] In the year 2001, flavored, or enhanced, water sales estimated $80 million and the year 2002 proved even more successful with $245 million in sales.[5] The U.S. wholesale market for flavored water was $170 million in 2004.[6] Flavored waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water,[7][8] to the Glaceau brands of beverages owned by The Coca-Cola Company. Coca-Cola bought the maker of Glaceau Vitaminwater, Energy Brands Inc., in May 2007 at a cost of $4.1 billion to lessen the gap between itself and Pepsi on the market of flavored water. This was the largest purchase in the history of Coca-Cola.[9] Pepsi owns several brands of flavored water such as Sobe life water, Sobe life water zero, Propel, and Aquafina Flavorsplash. Coca-Cola owns the brand Glaceau which owns the SmartWater, Vitamin Water, and Vitamin Water Zero, while Coca-cola also owns the Dasani brands of flavored water.[10] [edit] Brands...
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