Fiscal Analysis

Note: Teaching Case 2 Edward Marshall Boehm, Inc. Case Objectives 1. To provide an introduction to the conceptual framework of strategic management. 2. To introduce students to the process of problem identification and potential solution analysis that will be used in case discussions throughout the semester. See the table below to determine where to use this case: Chapter Use 1: Strategy Concept 2: External Environment 3: Internal Analysis 4: Intellectual Assets 5: Business Level Strategy 6: Corporate-Level Strategy 8: Entrepreneurial Strategies 9: Strategic Control 10: Organizational Design 11: Strategic Leadership 12: Managing Innovation Key Concepts Leadership for strategic management; sustainable competitive advantage; vision, mission, strategic objectives Industry competition five forces; general environmental factors Value-chain analysis; resource-based view of the firm; VRIN Intellectual and human capital Competitive strategy; generic strategies Diversification; synergy Opportunity recognition Informational vs. behavioral control Organizational structure; functional structure Leadership; learning organization Innovation; scope of innovation Case Synopsis Edward Marshall Boehm, Inc. is a small, high-quality porcelain art objects company that has been very successful, particularly at producing images of vanishing species of birds. These pieces are complex sculptures selling from $100 to over $20,000, and are sought by some sophisticated collectors. The company is run by Mr. and Mrs. Boehm: he is the artist and master of the complex hard paste porcelain manufacturing process; she is in charge of the marketing and financial aspects of the business. At the end of the case, demand for the artistic creations is growing, and many of the companys past policies no longer seemed appropriate. The Boehms wanted to position the company for the long run. Their stated goals for the company were to make the world aware of Mr. Boehms artistic talent, to help world wildlife