Finance

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  • Topic: Electronic commerce, Marketing, World Wide Web
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  • Published : December 7, 2012
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Exam
Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1)

A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines

1)
C

A)

e-commerce.

B)

e-tailing.

C)

e-business.

D)

e-government.

2)

Organizations that conduct their business activities solely online are

2)
C

A)

click-and-mortar organizations.

B)

brick-and-mortar organizations.

C)

pure-play organizations.

D)

unrestricted commerce organizations.

3)

Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are

3)

D

A)

pure-play organizations.

B)

value-added organizations.

C)

brick-and-mortar organizations.

D)

click-and-mortar organizations.

4)

A corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols best defines

4)
D

A)

extranet.

B)

e-market.

C)

social network.

D)

intranet.

5)

An online marketplace where buyers and sellers meet to exchange goods, services, money, or information best defines

5)

A

A)

electronic marketplace.

B)

digital marketplace.

C)

farmers market.

D)

webinar.

6)

Referencing the Electronic Commerce Framework, marketing and advertisement is in the category of

6)

C

A)

electronic commerce applications.

B)

infrastructure.

C)

support services.

D)

value chain.

7)

According to the Electronic Commerce Framework, direct marketing, search jobs, and online banking are

7)
A

A)

electronic commerce applications.

B)

supply chain management activities.

C)

part of the EC infrastructure.

D)

support services.

8)

When Apple conducts online transactions with its trading partners, this is an example of

8)

B

A)

B2C.

B)

B2B.

C)

EDI.

D)

e-CRM.

9)

A job opening in the Sales Department is posted on the company's intranet by the Human Resources Department. This is an example of

9)

D

A)

B2S.

B)

E2C.

C)

B2B.

D)

B2E.

10)

Boeing designing a product together with one of its business partners is an example of

10)

A

A)

collaborative commerce.

B)

consumer-to-business commerce.

C)

business-to-business commerce.

D)

business-to-employees commerce.

11)

Commercial activities conducted on Facebook best describes

11)

A

A)

f-commerce.

B)

social commerce.

C)

c-commerce.

D)

business-to-consumer commerce.

12)

The second generation of Internet-based services that lets people collaborate and share information online in new ways, such as social networks, wikis, communication tools, and folksonomies, best describes

12)

B

A)

Media Web.

B)

Web 2.0.

C)

Social Web.

D)

Virtual Web.

13)

A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentation, e-mail, blogging, and so on using a variety of tools best defines

13)

A

A)

social networking.

B)

intranets.

C)

enterprise networks.

D)

community networks.

14)

A major gateway through which employees, business partners, and the public can enter a corporate website best defines

14)

A

A)

corporate portal.

B)

extranet.

C)

intranet.
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