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Name: _________________________________________
Strategic Management Process/External Assessment PART 2
What: Utilize information you have learned from previous courses and this course (GLO-BUS, readings, class discussions) to formulate your responses
Why: To help prepare you for what you will need to do for your individual reports
How: Follow the instructions for each section and brainstorm within your group
Section 1: Three important Questions
1. Select a company: ___________________________
2. Answer: Where are we now?
3. Answer: Where do we want to go?
4. Answer: How are we going to get there?
Section 2: Identify 3 Opportunities for that firm
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
Section 3: Identify 3 Threats for that firm
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
Section 4: Assign a weight – relative importance of that factor to being successful in the firm’s industry (industry focus)
Opportunities
Weight (0.0 - not important) (1.0 - very important)
Brief reason why
1

2

3

Threats

1

2

3

Sum
1

Section 5: Assign a rating – how effectively the firm’s current strategies respond to the factor (rating = 4 – the response is superior, 3 – the response is above average, 2 – the response is average, 1 – the response is poor (Company focus)
Opportunities
Weight
Rating
Brief reason why
1

2

3

Threats

1

2

3
1
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Section 6: Weighted Score
Opportunities
Weight
Rating
Weighted score (Weight x rating)
1

2

3

Threats

1

2

3