Female Ageism in the Philippines: on Media and Television

Only available on StudyMode
  • Download(s) : 152
  • Published : September 6, 2008
Open Document
Text Preview
Female Ageism in the Philippines: on Media and Television
A Formal Paper in Broadcast Communication 10

Ageism is a social disease that stereotypes the older people with the younger, or sometimes preference with the younger. Television and media has a responsibility in shaping this thought. This paper will explain how beauty is perceived as a factor for ageism, as well as gender discrimination. Two senior citizens were interviewed on what are their thoughts and feelings on how their idols’ roles changed from time to time, and subjects such as Gina Pareno, Jean Garcia were among their chosen idols. Ageism still exists in modern times today due to cultures and rational means. What adjustments could we do to resist from this discrimination? Societal influences and attitudes must change. The information in my report are gathered through research and interviews and some are subjective based.

Ageism or age discrimination is defined as the stereotyping and prejudgment of people against individuals or groups due to their age[1]. The term was invented by US gerontologist Robert N. Butler to describe discrimination against seniors and patterned on sexism and racism[2]. Ageism is clearly visible to different societies, especially in the Philippines.

On the other hand, sexism or gender discrimination is the act of labeling people based upon their sex rather than their individual traits and can also be the differentiation based on the sex of the individual.

We will be focused more on age discrimination and gender discrimination on Philippine television and media. Gender and age are closely correlated upon being discriminated, and mostly women are the victims of these two phenomena.

Why is that, when a much older woman is paired with a younger and handsome man is much more controversial than an older man, paired or had a relationship with younger and sexy women? These are just some question we ought to wonder and will try to find the answer with.

We will first take a focus on the type of ageism will take notice of and discuss.

That specific type of ageism: Jeunism and Adultism
There are different types of ageism, and the ones’ we will be more concerned are jeunism and adultism.

Jeunism is the tendency to prefer young people over older people. This includes political candidacies, commercial functions, and cultural settings where the supposed greater vitality or physical beauty of youth is more appreciated than the supposed greater moral and intellectual rigor of adulthood[3]. An example of this is making it illegal to fail to employ, to dismiss, or to reduce working conditions or wages of people aged 40–69, or a individual approach, preferring the younger or beautiful protagonist rather than a mature or old woman, and sometimes disgusted when paired to a younger partner.

On the contrary, adultism, is that concept, where a predisposition towards adults, which some see as biased against children, youth, and all young people who aren't addressed or viewed as adults. Adultism is popularly used to describe any discrimination against young people and is distinguished from ageism, which is simply prejudice on the grounds of age; not specifically against youth. Adultism is ostensibly caused by fear of children and youth.[4]. Conflicting to this, is when a star like Iwa Moto, a teenager given a role of a mature, is now being accepted and but sometimes rejected by the viewers. We will see their reactions later in the discussions.

Factors that Shaped Ageism
There are many theories that speculate on how ageism was developed, and shaped, and why the society has a negative image of it. Ageism grew and grew from societies and these are just some reasons behind it:

The first factor that was postulated was the fear of death in the Western society. The Philippines, being colonized by western countries along time ago, adapted these ideas and cultures. As death is feared, old...
tracking img