Running head: FEDEX’S VISION STATEMENT AND ANALYSIS
FedEx’s Vision Statement and Analysis
BUS530: Strategic Analysis and Decision-Making
Steve Wynne JD/MBA
February 21, 2010
Vance Brown, iGlobal University of Annandale, Virginia
Identified FedEx’s vision statement to understand reason for which company strategy exists. “Mission/Vision statement” is foundational, & is evaluated related to strategy goals & core values.
“Mission. FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business & related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners & suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical & professional standards.
Strategy. The unique FedEx operating strategy works seamlessly - & simultaneously - on three levels. Compete collectively by standing as one brand worldwide & speaking with one voice. Operate independently by focusing on our independent networks to meet distinct customer needs. Manage collaboratively by working together to sustain loyal relationships with our workforce, customers & investors” (FedEx®, 1996-2010).
FedEx’s mission statement is definitely “future-oriented”, thus like a vision statement, & contains accountability for performance measurement.
Note the following key “quality” words: “focused”, “highest quality”, “mutually rewarding relationships”, safety “first”, “highest” ethics. FedEx commits to excellence.
Note the direct relationship between “mission/vision” & strategy goals (SG) related to core value of “focus”:
Compete collectively = (SG) as “one brand”/”one voice” b.
“Focus independent networks” = (SG) to meet...
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