Federal Express and Dhl's Strategic Layout of the Chinese Market

July 13, 2005, the Federal Express Asia-Pacific president of Cunningham and the president of Guangdong Airport Management Corporation Liu Jing formally signed a contract, the Federal Express Asia-Pacific hub at Guangzhou New Baiyun Airport will be settled. This marks the full launch of FedEx in China, and the layout of the Chinese market. The face of Federal Express building in an annual rate of 5-7 branches, DHL had to increase vigilance and active war of defense. When the competitors get rid of the limitations of the policy (joint limits), and we Experience in the mature markets to China, when an exact copy, DHL37% of the market is far from people to feel safe. In the Chinese market for international express industry, Federal Express and DHL's competition will open up with the policy and all-round upgrade. Federal Express and DHL in the competition, we can see from the following aspects of their respective advantages and disadvantages, which have a rational pattern of their competition to judge. 1, localization advantages and the advantages of globalization At present DHL, Federal Express between the PK, contention is the Government's 'preference', who owns a government relations, who has more policies. However, with the express delivery industry, gradually opening up, DHL owned by the policy advantages will no longer be obvious, competition will compete for the Government's favor turned to customers of all ages. In the Chinese market, international logistics industry, DHL (DHL) companies have localized distribution networks and seize advantage of opportunities. DHL has good financial strength, operational experience and technology, while Sinotrans even understand the country better at government public relations. However as China's opening up the logistics industry, DHL relative to Federal Express, the business of globalization in general do not have the advantage, but International Logistics is a global network of systems