Feasibility study

THE ESTABLISHMENT AND MANAGEMENT
OF A METAL WEAR STORE AND PRINTING OFFICE
IN POBLACION, BALIUAG, BULACAN

A Project Feasibility Study
Presented to
The Faculty of Business Administration
Baliuag University

In partial fulfillment of the requirements of the course
Business Research 101
Mr. Julio Esmade
March 19, 2013

Submitted by:
Katrina Angelica Trinidad
Reina Mariz Robles
May Ann Valerio
Jessica Villaseñor
Arianna Evangelista
Abigail Mariñas

TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY PAGE
1.1 Introduction……………………………………………………………… 1

1.2 Vision……………………...……………………………………………… 1

1.3 Mission……………………………………………………………………. 2
2.0 PROJECT BACKGROUND………………………………………………... 3 2.1 Objectives…………………………………………………………………. 3 2.2 Business Description……………………………………………………… 3-4
3.0 MANAGEMENT AND PERSONNEL FEASIBILITY…………………… 5 3.1 Job Description and Job Specification of the Proposed Personnel….. 5-6
3.2 Job Description…………………………………………………………… 7
3.2.1 Job Specification ………………………………………………………. 7-8
3.2 Proposed Organizational Ranking……………………………………… 9
4.0 MARKET FEASIBILITY…………………………………………………… 10 4.1 Customers…………………………………………………………………. 10 4.2Target Market...…………………………………………………………... 11 4.2.1Market Growth………………………………………………………….. 11
5.0COMPETITORS FEASIBILITY……………………………………………… 12 5.1 Competitors………………………………………………………………… 12 5.1.1Strenght and Weaknesses ……………………………………………….. 12 5.1.2 The Competitive Edge in Terms of Product and Service ……………... 13 5.1.3Source of Competition …………………………………………………… 13
6.0 TECHNICAL FEASIBILITY…………………………………………………… 14
7.0 Operations……………………………………………………………………….. 15