Fear Appeal In Persuasion

Fear Appeal Everyday people are confronted with persuasive appeals from society. According to the dictionary, fear is an unpleasant emotion caused by the belief that someone or something is dangerous,may be likely to cause pain, or threat furthermore, In my opinion, fear is a conscious and unconscious emotions or behavior that can change our life for good or bad. The use of fear appeal/ fear arouse in persuasion is referred to positive and negative message that can scared an individual. Fear appeal can be used to motivation or change a person's action or lifestyles. Sometime fear appeal present dangerous information on a problem with the harmful consequences as to induce fear. Moreover fear appeals can also offer solutions, which may contains actions, and recommendation.
Fear appeal which also know as threat, is another way advocate can used to persuade an audience. As a student, the public’s fear of crime that I have heard from media (news), stories like, school shootings, movie theater shooting, and even night club shooting has invoked more fear on me. Now I am more aware and afraid of going to the club, and movies theater. As a students I had to deal with Fear in test/exam taking and the fear of not passing my classes.
In my opinion, every individuals respond to threat/fear appeal differently. fear appeal messages is strongly effective especially in the social marking industry (advertisement). For example, on television advertising and marketing campaigns about health products, insurance, cars, and also medication. Fear appeal is also a persuasive form to arouse fear into a person's emotional appeal; for example: (warning cigarettes causes strokes and heart disease) this persuasive message was trying to persuade individual to stop smoking cigarette because it can be harmful to self and also serve as a death