Preview

Fast Food in Malaysia

Good Essays
Open Document
Open Document
420 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fast Food in Malaysia
The History of Fast Food
Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century, the idea of eating out for fun didn't take off in Western society until the late 18th century.
Although McDonald's was the first restaurant to use the assembly-line system, some people think of White Castle as the first fast-food chain. White Castle was founded in 1921 in Wichita, Kansas. At the time, most people considered the burgers sold at fairs, circuses, lunch counters and carts to be low-quality. Many people thought hamburger came from slaughterhouse scraps and spoiled meat.
White Castle's founders decided to change the public's perception of hamburgers. They built their restaurants so that customers could see the food being prepared. They painted the buildings white and even chose a name that suggested cleanliness. White Castle was most popular in the American East and Midwest, but its success helped give hamburger meat a better reputation nationwide. So, like cars, White Castle played an important part in the development of fast food.

Image courtesy Brands of the World
The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell got their start in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after its debut. McDonald's, which started it all, is now the world's largest fast-food chain.
According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005 [ref]. The industry is

You May Also Find These Documents Helpful

  • Powerful Essays

    Phase 4 Ip Mgm 340

    • 2270 Words
    • 10 Pages

    The McDonald brothers started their restaurant in 1948. They were the first to invent assembly-line systems. It created a speedee service system. This invention started what is now known as the world’s largest fast-food chain. There are many other fast food places that are in United States in this day…

    • 2270 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Fast Food Nation Summary

    • 1278 Words
    • 6 Pages

    There are fast-food restaurant advertisements on almost every street corner, trying to grab attention by billboards, commercials, sign spinning, and more. In the book Fast Food Nation by Eric Schlosser he begins to describe how the first two major individuals invented their now multibillion dollar companies which who were Carl Karcher and the McDonald’s brothers. First with Carl N. Karcher, who is the founder of what is now called Carl’s Jr. He was born in 1917 near Upper Sandusky, Ohio, where he grew up and eventually moved to California at twenty years old to start a new job out there.…

    • 1278 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Mr. chen

    • 2187 Words
    • 9 Pages

    In mainland China, the first fast food shop had appeared since the April of 1984 in Beijing,…

    • 2187 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Fast Food Nation

    • 552 Words
    • 3 Pages

    The main characters in the novel Fast Food Nation are Richard and Maurice “Mac” McDonald, Ray Kroc, Walt Disney, Carl N. Karcher, and Dave Thomas. The McDonald’s brothers are from New Hampshire. They opened up the first McDonald’s restaurant in 1937 in southern California. They revolutionized the fast food industry in 1948 by ridding their business of carhops, and using disposable plates and cups to serve finger food. Ray Kroc was a high school drop-out from Illinois. He sold milkshake makers until he met the McDonald brothers in 1954. He sold milkshake makers to them, and bought the right to franchise their company. He is known as a pioneer in the fast-food industry for creating characters that rivaled others such as Mickey Mouse. Walt Disney became Ray Kroc’s biggest rival after refusing to put a McDonald’s in Disneyland, which was model marketing to children. Carl is also one of the American fast-food industry’s pioneers. At twenty-years-old, Carl moved to Anaheim, California where he began his first hotdog stand. Carl eventually turned his hotdog stands into drive-in restaurants. After observing the first McDonald’s restaurants success, Carl started expanding and developed the Carl’s Jr’s restaurants. In 1997, the corporation expanded dramatically with the new possession of the Hardee's Restaurant chain. In 2004, CKE Restaurants, Inc. had revenues in excess of 1.4 billion dollars. Dave Thomas dropped out of school at fifteen-years-old. After working as a bus boy and a cook, he eventually founded Wendy’s Old Fashioned Hamburgers restaurant in Columbus, Ohio in 1969. Today, there are thousands of Wendy’s restaurants and they remain popular throughout the world. Dave is probably best known as the "guy on the Wendy's TV commercials". From 1989 to 2002, Dave appeared in over 800 commercials for the restaurant chain. He died after a long battle with liver cancer in 2002.…

    • 552 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    McDonald's was started as a drive -in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business which was generating $200,000 per annum in the 1940's,got a further boosts with the emergence of a revolutionary new concept called ''self-service''. The brothers designed their kitchen for mass production with assembly line procedure.…

    • 1081 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Domino's Pizza

    • 7000 Words
    • 28 Pages

    “Fast food is the term given to food that can be prepared and served very quickly.”1 Due to change in the life style, taste and preferences fast foods are very important to the people in this generation. Fast food is a food item that is consumed on a go. In UK, the fast food appeared twenty years ago. A 2009, study was conducted worldwide counting the number of fast food restaurants per country. The UK has claimed this title with Australia second and the United States third. England alone accounted for 25% of all fast food: “The UK is the country most attached to fast food, closely followed by the United States, a survey has suggested.”2 In the Fast food’s UK market, competitors are important, it is possible to find Mc Donald, Subway, the famous Fish and chips… it is in actual fact important for the reason that UK 's best…

    • 7000 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Between 1970 and 2000 sales in the American fast food sector increased by $104 billion dollars (2) and $150.1 billion is projected for 2007 (3). Americans now spend more money on fast food than on education or new cars (2).…

    • 770 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Fast Food Culture

    • 1520 Words
    • 7 Pages

    America has been encountering many different types of cultures since it was first founded. These distinct types of cultures lead to the development of various types of food options. However, fast food productions stood out to be the top meal choice. The reason for this expansion of encounters with fast food has to deal with the American desire to gain more material wealth and become more prosperous. Americans expanded their encounters with fast foods by means of franchising, advertising, and processing of foods to help them acquire the wealth that they desire.…

    • 1520 Words
    • 7 Pages
    Better Essays
  • Good Essays

    McDonald’s was founded in San Bernardino, CA in the year 1940 by Richard and Maurice McDonald. The two brothers sold their fast food restaurant to a milk shake salesman named Ray Kroc in the year of 1961. Kroc believed in conformity, uniformity and the ethic of mass production. Following the ethic of mass production Kroc began to use frozen beef patties and genetically-modified potatoes to ensure uniform taste.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Fast Food History

    • 616 Words
    • 3 Pages

    (2) Throughout the past years, fast food has received a bad reputation, but nobody is forced to eat it (Thank Your Body) (5) When Americans, who eat out every day at fast food places, on average eat an extra 200 calories per day, which adds up to 200 pounds per year. , (4) Averaging, an American spends approximately 110 dollars on burgers alone per year. 7% of the population of America eats McDonald’s daily, although 33% of children eat fast food daily. (3) Currently, the revenue of the massive industry is 191.03 billion dollars a year, and there are 232,611 establishments. (Harvard…

    • 616 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Fast Food To All Analysis

    • 562 Words
    • 3 Pages

    The opening chapter, “Fast Food to All” examines the rise of fast food and the subsequent rise…

    • 562 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The McDonald brothers moved from New Hampshire during the Great Depression to try and make a living in southern California. They saved up money working as set builders on a movie lot and bought a movie theater. The theater did not do very well and they bought a small drive in restaurant trying to cash in on the craze. After limited success they grew tired of the constant problems of a restaurant and in 1948 they closed it and installed larger grills and applied the idea of an assembly line to the kitchen. This is where the McDonalds, the popular culture giant, we all know today was born.…

    • 1490 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Classification Essay

    • 815 Words
    • 4 Pages

    Starting off with the fast food restaurants, these chains are corporate owned, fueled by the consumer and are known well known for inexpensive food. Fast food chains usually provide value meals and quick service to attract buyers from all around the country. Many fast food chains relate by having speedy “drive thrus” and counter service, which makes ordering your meal faster and moving on to the next customer easier as well. These chains normally want an in and out type of service, you go there to eat and then you leave basically. Almost all of their food is prepared by machine, fried or bake by high temperature ovens, which just leaves the work of preparing the food for the consumer in less than a couple minutes. Most of the time, fast foods have some type of company mascot or logo to help people easily find their restaurants when visiting new towns, such as big golden arches, or a smiling, red haired, girl with freckles, or a more outrageous mascot, “The King.” All in all, the fast food chains are a dominating monopoly that will continue to bring more so called “value” and different gimmicks in hopes of consumers to keep on fueling their company.…

    • 815 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    The three companies that I chose are Chick-fil-A, McDonalds, and Wendy’s. I chose these companies because they are all in the fast food industry and I feel that they have some similarities when it comes to running and operating their business. Chick-fil-A was started in the 1960s, by founder Truett Cathy with inventing Chick-fil-A's boneless breast of chicken sandwich. Mr. Cathy started the establishment of restaurants in shopping malls with the opening of the first Chick-fil-A Restaurant at a mall in suburban Atlanta in 1967. This family owned company is considered to be a quick-service restaurant specializing in chicken. McDonald's was opened on December 12, 1948 by brothers Richard and Maurice McDonald. Mc Donald's specializes in a self-service operation serving hamburgers, cheeseburgers, french fries, shakes, etc. Wendy's is an international fast food chain restaurant founded by Dave Thomas on September 15, 1969, in Columbus, Ohio. Wendy’s is the third largest hamburger fast food chain.…

    • 765 Words
    • 3 Pages
    Good Essays
  • Good Essays

    One of the most significant reasons for the popularity of fast food restaurants is that, fast foods are inexpensive. Fast food is cheap because the production is streamlined; means fast food can be produce in huge bulk, so that the quality becomes uniform and satisfy huge demand. In addition to that, the cost of the ingredients of fast food is cheaper than whole meal food. Emil Brindal (April 2010, p. 17-18) stated that most people…

    • 1088 Words
    • 5 Pages
    Good Essays

Related Topics