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Phase 4 Ip Mgm 340
Phase 5 Individual Project
Colorado Technical University
Quatassa Trotter
MGM 340
March 26, 2013

PHASE 5 INDIVIDUAL PROJECT
Abstract
As a consultant for ABC consulting group, I have been assigned an assignment which includes the selection of 2 for-profit firms from the fast-food industry. My firm has been contracted by XYZ Venture Capital Group to give advice about where to make a significant investment. My consulting firm’s depth and analysis will be compared with other consulting outfits to finalize and prepare for the actual investigation. My analysis will be including the following information: * Introduction with the two chosen firms (description) * Operational objectives (mission statements) * The specific operational challenges of this industry * 3 challenges * Addressed industry challenges for each firm * Metrics of the industry * 5 operational metrics * Conclusions * Performance * Applicability elsewhere * Operations Management techniques

Introduction My chosen industry is the fast-food industry. The high demand for fast food is connected to urban development. When areas became highly populated, more demands for eating places followed. The roots originated in the Popinas, bread, and wine stands in Ancient Rome. East Asian cities also provided ready-to-eat noodle stalls. The United States is known for being the most notorious for fast food. White Castle restaurant is the first fast food restaurant in the United States. The foundation for the restaurant was in Wichita in 1921. White Castle increased the production of hamburger meat and the demand for development of fast food. (Wilson)
The McDonald brothers started their restaurant in 1948. They were the first to invent assembly-line systems. It created a speedee service system. This invention started what is now known as the world’s largest fast-food chain. There are many other fast food places that are in United States in this day


References: 1. Good and hungry. (2010, June 17). Retrieved from http://www.economist.com/node/16380043 2. Key performance metrics for retail and restaurants. (2010, July 19). Retrieved from http://www.smallbizviewpoints.com/2010/07/19/key-performance-metrics-for-retail-and-restaurant 3. The history of the fast food indusrty. (n.d.). Retrieved from http://www.calypso.co.uk/news/the-history-of-the-fast-food-industry 4. What is taco bell 's mission statement. (n.d.). Retrieved from http://www.chacha.com/question/what-is-taco-bell 's-mission-statement 5. Mcdonald 's misson statement. (n.d.). Retrieved from http://www.samples-h Yum 's profit jumps 73%, helped by taco bell sales. (2012, April 18). Retrieved from http://www.nytimes.com/2012/04/19business/yums-profit-jumps73-helped-by-taco-bell-s elp.org.uk/mission-statements/mcdonalds-mission-statement.htm 6. (n.d.). Retrieved from http://www.yum.com/ annualreport/ 7. Taco bell corp. history. (n.d.). Retrieved from http://www.fundinguniverse.com/company-histories/taco-bell-corp-history 8. Reuters. (2012, July 23). Mcdonald 's profit declines as world economy weakens. Retrieved from http://www.nytimes.com/2012/07/24/business/mcdonalds-profit-is-lower-than-expected.htl 9. Keller, K. (n.d.). Mcdonald 's review. Retrieved from http://franchisewisdom.com/mcdonalds-review/ 10. Wilson, T. (n.d.). How fast food works. Retrieved from http://science.howstuffworks.com/innovation/edible-innovations/fast-food3.htm
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