YUM! Brands Inc.: Restaurant Chains Are Positioned within the Restaurant Industry's Quick Service Segment
Nicole Bakouros
Assignment #2
Yumbrands
1) All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not?
I do not believe that the YUM! Brands, Inc. restaurants compete with each other. I say this because when it comes to the five different restaurants the YUM! Brand owns each restaurant has its own unique twist to it. To give an example the restaurant Taco Bell focuses on Mexican food. At Taco Bell you can find burritos, tacos, salads, quesadillas, nachos, and the list goes on. Now when you go to KFC, another restaurant YUM! Brands owns, you will see fried chicken, mashed potatoes, chicken pot pie, popcorn chicken, and chicken wings on their menu.
2) What are the advantages of YUM’s multibranding strategy? Disadvantages?
As mentioned in the question before, an advantage to YUM! Brands multibranding is the fact they do not compete with each other. The YUM! Brands strategy involves both global growth and the demographic group. The YUM! Brands push the idea of good global growth of their restaurants. When it comes to the strategy of steering towards the demographic groups they do a very good job at it. Many people these days are living a life on the go, constantly doing something or needing to go somewhere, therefore the need of fast and cheap has become very in demand. Moving on to the opposite spectrum, the disadvantages of the YUM! Brands Company would be the use, knowledge, and accessibility people have to technology these days. Making the point on why this is a disadvantage for the YUM! Brands is the matter that people are so much more educated, consumers are becoming more aware of the nutrition value in the food and the quality of it rather than just the quickness of it and the price.
3) What other growth strategies might you recommend to YUM! Brands, Inc.?
I believe that the YUM! Brand, Inc. would have more success if they were to further do research in
Assignment #2
Yumbrands
1) All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not?
I do not believe that the YUM! Brands, Inc. restaurants compete with each other. I say this because when it comes to the five different restaurants the YUM! Brand owns each restaurant has its own unique twist to it. To give an example the restaurant Taco Bell focuses on Mexican food. At Taco Bell you can find burritos, tacos, salads, quesadillas, nachos, and the list goes on. Now when you go to KFC, another restaurant YUM! Brands owns, you will see fried chicken, mashed potatoes, chicken pot pie, popcorn chicken, and chicken wings on their menu.
2) What are the advantages of YUM’s multibranding strategy? Disadvantages?
As mentioned in the question before, an advantage to YUM! Brands multibranding is the fact they do not compete with each other. The YUM! Brands strategy involves both global growth and the demographic group. The YUM! Brands push the idea of good global growth of their restaurants. When it comes to the strategy of steering towards the demographic groups they do a very good job at it. Many people these days are living a life on the go, constantly doing something or needing to go somewhere, therefore the need of fast and cheap has become very in demand. Moving on to the opposite spectrum, the disadvantages of the YUM! Brands Company would be the use, knowledge, and accessibility people have to technology these days. Making the point on why this is a disadvantage for the YUM! Brands is the matter that people are so much more educated, consumers are becoming more aware of the nutrition value in the food and the quality of it rather than just the quickness of it and the price.
3) What other growth strategies might you recommend to YUM! Brands, Inc.?
I believe that the YUM! Brand, Inc. would have more success if they were to further do research in