Factors Affecting the Growth of Sales in Ornament Businesses in Kajiado North District in Kenya

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Declaration………………………………………………………………………...………ii Dedication…………………………………………………………...……………………iii Acknowledgement……………………………………………………………………,….iv Acronyms………………………………………………………………………………… v Abstract…………………………………………………………………………………...vi Table of contents…………………………………………………………………………vii

CHAPTER ONE……………………………………………………………………… 1 INTRODUCTION………………………………………………………………………. 1 1.1 Background of the Study…………………………………………………………… 1 1.2 Statement of the Problem…………………………………………………………….2 1.3Objectives of the Study……………………………………………………………….3 1.4 Research questions………………………………………………………………… 3 1.5 Significance of the study……………………………………………………………..4 1.6 Limitations of the study…………………………………………………………….. 4 1.7Scope of the study…………………………………………………………………… 5 1.8 Definition of terms……………………………………………………………………5

CHAPTER TWO………………………………………………………………………. 7 Literature review…………………………………………………………………………. 7 2.1Introduction……………………………………………………………………………2.2.2TheoriticalOrientation………………………………………………………………….8 2.2.1 Entrepreneurial Theory…………………………………………………………….. 8 2.2.2 Motivation Theory…………………………………………………………………. 9 2.2.3 Self Actualization Model…………………………………………………………..10 2.3 Empirical Review………………………………………………………………… 11 2.4 Conceptualization…………………………………………………………………... 12 2.5operationalization……………………………………………………………………..17 CHAPTER THREE…………………………………………………………………….18 Research Methodology………………………………………………………………… 18 3.1 Introduction………………………………………………………………………….18 3.2 Research Design……………………………………………………………………..18

3.3 Target Population……………………………………………………………………18 3.4 Sampling Design and Procedure…………………………………………………… 19 3.5 Data Collection Instruments and Procedure……………………………………….. 19 Secondary data…………………………………………………………………………. 20 3.6 Data Analysis………………………………………………………………………. 20 3.7 Ethical Issues in the Research………………………………………………………. 20 3.8 Expected outcome………………………………………………………………… 21

REFERENCES…………………………………………………………………………..22

APPENDICES 1 QUESTIONAIRE……………………………………………………..24 APPENDICES 2 BUDGET PROPOSAL………………………………………………..26 APPENDICES 3 TIME SCHEDULE……………………………………………………27

CHAPTER FOUR23
DATA PRESENTATION ANALYSIS AND INTERPRETATION23
4.1 Introduction23
4.2 Quantitative Analysis23

CHAPTER FIVE31
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS31
5.1 Introduction31
5.2 Summary of Findings31
5.3 Conclusion32
5.4 Recommendations32
5.5 Suggestions for further researcher32
REFERENCES33
APPENDICES 1 BUDGET PROPOSAL35
ACTIVITIES TIME SCHEDULE IN MONTHS36 APPENDIX I137
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LIST OF FIGURES

Fig 1.2 Conceptual Framework16
Fig 1.3 Operationalization Framework18
Fig.1.1 Theoretical Framework11
Fig 1.5 Sample size20
Fig 1.4 Target Population19

LIST OF CHARTS

Chart 4.2 Analysis of respondents to gender25
Chart 4.3 Analysis of effects of competition27
Chart 4.4 Effectiveness of microfinance institutions28
Chart 4.5 Effectiveness of culture on ornament business growth29 Chart 4.6 How often tourists visit the area30
Chart 4.1 Analysis of respondents24

LIST OF TABLES

Table 4.2.2 Analysis of Respondents to gender…………………………………………24 Table 4.2.3 Analysis of Effects of competition25
Table 4.2.4 Effectiveness of microfinance’s institutions27 Table 4.2.5 Effectiveness of culture on ornament business growth28 Table 4.2.6 How often tourists visit the area…………………………………………..29 Table 4.2.1 Analysis of respondent of age23

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

A small business enterprise has been defined differently by different countries and institutions. However, all the different definitions focus on the number of staff employed by the business as well as the resources available to them for the business. In some instances, this may focus on either capitalization or profits. In Kenya, small and medium enterprises (SMEs) have been defined as...
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