The Influences of Background Music on Consumers' Buying Behaviour
“The Influences of Background Music on the Consumers’ Buying Behaviour”
Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7 1.8 Organisational of research…………………………………………...7-8 Chapter 2: Literature Review………………………………………………..…..9-12 Chapter 3: Research Methodology……………………………………………..13-18 3.1 Research framework…………………………………………………...13 3.2 Hypothesis development ……………………………………………...14 3.3 Research design…………………………………………….……...14-15 3.4 Research instruments……………………………………………….…15 3.5 Sampling method……………………………………………………...16 3.6 Data Collection…………………………………………………….16-17 3.7 Data analysis methods……………………………………………..17-18
Chapter 4: Research Findings and Discussion………………………………...19-24 4.1 Descriptive analysis………………………………………………..19-21 4.2 Reliability analysis………………………………………………….…22 4.3 Hypothesis testing………………………………………………....22-24 Chapter 5: Conclusion…………………………………………………………..25-28 5.1 Research findings……………………………………………………..25 5.2 Knowledge implications……………………………………………….26 5.3 Managerial Implications………………………………………………26 5.4 Discussion of research objectives………………………………….26-27 5.5 Limitations of the research……………………………………………27 5.6 Recommendations for future study…………………………………..28 5.7 Conclusion……………………………………………………………28 Reference………………………………………………………………………....29-30 Appendix…………………………………………………………………………31-37
CHAPTER 1: INTRODUCTION
In order to provide a better understanding towards this research, the background of the research will be explained in this chapter. Besides that, this chapter will briefly explain the problems statement of this
Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7 1.8 Organisational of research…………………………………………...7-8 Chapter 2: Literature Review………………………………………………..…..9-12 Chapter 3: Research Methodology……………………………………………..13-18 3.1 Research framework…………………………………………………...13 3.2 Hypothesis development ……………………………………………...14 3.3 Research design…………………………………………….……...14-15 3.4 Research instruments……………………………………………….…15 3.5 Sampling method……………………………………………………...16 3.6 Data Collection…………………………………………………….16-17 3.7 Data analysis methods……………………………………………..17-18
Chapter 4: Research Findings and Discussion………………………………...19-24 4.1 Descriptive analysis………………………………………………..19-21 4.2 Reliability analysis………………………………………………….…22 4.3 Hypothesis testing………………………………………………....22-24 Chapter 5: Conclusion…………………………………………………………..25-28 5.1 Research findings……………………………………………………..25 5.2 Knowledge implications……………………………………………….26 5.3 Managerial Implications………………………………………………26 5.4 Discussion of research objectives………………………………….26-27 5.5 Limitations of the research……………………………………………27 5.6 Recommendations for future study…………………………………..28 5.7 Conclusion……………………………………………………………28 Reference………………………………………………………………………....29-30 Appendix…………………………………………………………………………31-37
CHAPTER 1: INTRODUCTION
In order to provide a better understanding towards this research, the background of the research will be explained in this chapter. Besides that, this chapter will briefly explain the problems statement of this
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