Factors Affect Choice of Bank Services
ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
By: Goiteom W/mariam
June 2011 Addis Ababa
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Accounting and Finance
By: Goiteom W/mariam Advisor: Dr. Ulaganathan S.
June 2011 Addis Ababa
ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
By: Goiteom W/mariam DEPARTMENT OF ACCOUNTING AND FINANCE
Approved by the Board of Examiners __________________________________ ___________ ___________
Chairman, Department of Accounting and Finance Signature Date
__________________________ _______________ ____________
Advisor Signature Date
________________________ __________________ _____________
Internal Examiner Signature Date
__________________________ ________________ _____________
External Examiner Signature Date
DECLARATION
I hereby declare that this submission is my own work and that, to the best of my knowledge and belief, it contains no material previously published or written by another person nor material which has been accepted for the award of any other degree or diploma of the university or other institute of higher learning, except where due acknowledgment has been made in the text.
______________________________ Candidate’s Name
__________ Signature
___________ Date
Advisor’s Approval
This Thesis has been submitted for examination with my approval as a University advisor.
__________________________ Advisor’s Name
____________ Signature
____________ Date
i
ACKNOWLEDGMENTS
First and foremost, I would like to express my gratitude to
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
By: Goiteom W/mariam
June 2011 Addis Ababa
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Accounting and Finance
By: Goiteom W/mariam Advisor: Dr. Ulaganathan S.
June 2011 Addis Ababa
ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF ACCOUNTING AND FINANCE
BANK SELECTION DECISION: FACTORS INFLUENCING THE CHOICE OF BANKING SERVICES
By: Goiteom W/mariam DEPARTMENT OF ACCOUNTING AND FINANCE
Approved by the Board of Examiners __________________________________ ___________ ___________
Chairman, Department of Accounting and Finance Signature Date
__________________________ _______________ ____________
Advisor Signature Date
________________________ __________________ _____________
Internal Examiner Signature Date
__________________________ ________________ _____________
External Examiner Signature Date
DECLARATION
I hereby declare that this submission is my own work and that, to the best of my knowledge and belief, it contains no material previously published or written by another person nor material which has been accepted for the award of any other degree or diploma of the university or other institute of higher learning, except where due acknowledgment has been made in the text.
______________________________ Candidate’s Name
__________ Signature
___________ Date
Advisor’s Approval
This Thesis has been submitted for examination with my approval as a University advisor.
__________________________ Advisor’s Name
____________ Signature
____________ Date
i
ACKNOWLEDGMENTS
First and foremost, I would like to express my gratitude to
References: Devlin, J.F. (2002), Customer Knowledge and Choice Criteria in Retail Banking: Journal of Strategic Marketing, Vol. 10 No. 4, pp. 273-90. Devlin, J.F. and Gerrard, P. (2004), Choice Criteria in Retail Banking: An Analysis of Trends, Journal of Strategic Marketing, Vol. 12 No. 1, pp. 13-27.