Exploit Ecommerce Trends
TABLE OF CONTENTS
TABLE OF CONTENTS 1
1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 3
2.1 Ecommerce 3
2.1.1 Internet Users
2.1.2 Demographic Browsing Behaviour (Microsoft, 2007)
2.2 Organic Foods 5
2.2.1 Recognition
2.2.2 Past and Current Trends
2.2.3 Future of Organic Foods
3. ECOMMERCE OPPORTUNITY 7
3.1 Current Practice
4. POSSIBLE E-COMMERCE SERVICE 8
4. 1 Product Offering
4.2 Traffic Generation
4.3 Payment Options
4.4 Delivery Service
4.5 Repeat Customers
5. CONCLUSION 10
REFERENCES 11
Websites
Reports
APPENDIXES 12
Appendix A: Web Experience
Appendix B: Retail Ecommerce Climbs 23% in Qtr 2 Vs A Year Ago
Appendix C: Concern about Microsoft research in China
Appendix D: Food & Farming Report 2004 - Summary
Appendix E: Organic Farming Compliance Handbook Market Summary 1. Executive Summary
Today, an ever-increasing number of households have access to the internet. As more people use the internet, more consumers will also move online. This increasing trend has been demonstrated by the increase in sheer volume of sales generated through online spending. Spurring such purchases is the adoption of secure and trusted payments options through globally-recognized service providers.
In addition, the penetration of the internet into the basic ways of how people live their lives is not helping to curb the increase in demand. The population of the world becomes educated in the ways they can meet their needs by turning to the online world.
With the ease of access to information, people more informed choices. This is reflected in the change of their habits and even something as basic as eating habits. Slowly but surely, people are becoming more aware of how the current foods they are eating are detrimental to their health.
With more governments facing difficulties in subsidizing the medical costs associated with the wrong eating habits, re-education of its populace is the most effective way. And as citizens
TABLE OF CONTENTS 1
1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 3
2.1 Ecommerce 3
2.1.1 Internet Users
2.1.2 Demographic Browsing Behaviour (Microsoft, 2007)
2.2 Organic Foods 5
2.2.1 Recognition
2.2.2 Past and Current Trends
2.2.3 Future of Organic Foods
3. ECOMMERCE OPPORTUNITY 7
3.1 Current Practice
4. POSSIBLE E-COMMERCE SERVICE 8
4. 1 Product Offering
4.2 Traffic Generation
4.3 Payment Options
4.4 Delivery Service
4.5 Repeat Customers
5. CONCLUSION 10
REFERENCES 11
Websites
Reports
APPENDIXES 12
Appendix A: Web Experience
Appendix B: Retail Ecommerce Climbs 23% in Qtr 2 Vs A Year Ago
Appendix C: Concern about Microsoft research in China
Appendix D: Food & Farming Report 2004 - Summary
Appendix E: Organic Farming Compliance Handbook Market Summary 1. Executive Summary
Today, an ever-increasing number of households have access to the internet. As more people use the internet, more consumers will also move online. This increasing trend has been demonstrated by the increase in sheer volume of sales generated through online spending. Spurring such purchases is the adoption of secure and trusted payments options through globally-recognized service providers.
In addition, the penetration of the internet into the basic ways of how people live their lives is not helping to curb the increase in demand. The population of the world becomes educated in the ways they can meet their needs by turning to the online world.
With the ease of access to information, people more informed choices. This is reflected in the change of their habits and even something as basic as eating habits. Slowly but surely, people are becoming more aware of how the current foods they are eating are detrimental to their health.
With more governments facing difficulties in subsidizing the medical costs associated with the wrong eating habits, re-education of its populace is the most effective way. And as citizens
References: Websites Infoplease (2007), Top 15 Countries in Internet Usage, 2005 Comscore (2007), Retail E-Commerce Climbs 23 Percent in Q2 Versus Year Ago. http://www.comscore.com/press/release.asp?press=1545 iResearch (2006), Annual Per Capita Consumption of C2C Ecommerce by China C2C Ecommerce Users 2001-2005 SmartCreditCards (2007), Online Spending Trends. http://www.smartcreditcards.co.uk/news/online_spending.html Wikipedia (2007), Organic Food Reporters Without Borders (2007). Concern about Microsoft research in China into "profiling" Internet users. http://www.rsf.org/article.php3?id_article=22379 Organic Processing Magazine (2007) RNCOS (2007), World Organic Foods And Beverages Report (2006). http://www.rncos.com/Report/IM042.htm Reports Macey, Anne (2007). Retail Sales of Certified Organic Food Products, in Canada, in 2006. Organic Agriculture Centre of Canada (OACC) Baker, Brian Jian, Hua-Jun, Hua, Cheng, Zheng (2007). Demographic Prediction Based on User 's Browsing Behavior. Microsoft Research Asia